The third annual goldRush Rally arrived in Las Vegas yesterday at the Cosmopolitan as part of the event's five-city/five-state/over-five-days celebration of exotics and supercars.
Today, between 10:30 a.m. and 1 p.m., organizers estimate more than 50 participants will challenge each other in drag races at The Strip at Las Vegas Motor Speedway for the chance to win a coveted French-made B.R.M watch.
The rally started June 14 in Denver, Colo., headed to Park City, Utah, is in Las Vegas today and will proceed to Scottsdale, Ariz., before finishing Saturday at the St. Regis Monarch Beach Resort in Dana Point, Calif.
Cars are expected at the St. Regis resort around 5 p.m., according to Aimee Shackelford, the rally's vice president of sales and marketing.
"After five long days of driving, they can all relax at the resort and get massages on Sunday," Shackelford said.
One of those who may be in need of a good massage by Sunday is Las Vegas entrant Rich Light, who owns Granite Auto Grooming (www.graniteautogrooming.com) and the Gloss-It (www.Gloss-Itonline.com) product line of automotive appearance products. Light, who drives a 2008 Chevy Corvette Z06 in the rally, has participated in all three goldRush events.
"We're like a big family," Light said. "The rally itself was started by such a great collaboration of entrepreneurs, and then the participants themselves are mostly business people. We have a great time getting together every year."
Light's Corvette is a highly modified version of the Z06 with racing-inspired suspension and braking systems.
After a recent engine overhaul, the Corvette boasts more than 850 horsepower, which Light hopes is enough to win the B.R.M watch at the drag strip.
The rally attracts such exotic cars as Lamborghinis, Ferraris and Maseratis.
For more information about the goldRush Rally, visit www.goldrushrally.com.