Land Rover gives away 178 free helmets to kids

The fourth annual Land Rover Las Vegas post-holiday helmet giveaway with ThinkFirst Nevada was the most successful yet, surpassing previous records for attendance and helmets distributed.

"This event is getting bigger every year," said Trevor Fagan, Land Rover Las Vegas' marketing director. "This year we handed out 178 free helmets, and we hope to surpass that number next year."

Fagan couldn't be happier with the turnout.

"It just means we're getting the message out and people are listening," he said.

Land Rover Las Vegas and ThinkFirst Nevada, a local nonprofit agency, have been working together to eliminate preventable and often permanent head injuries. They organize several helmet giveaways each year and, since teaming up, have distributed more than 2,000 bike and safety helmets to Southern Nevada's youth and their parents.

The highlight of the event, held January 9 at Land Rover Las Vegas, was a stunt show featuring professional BMX riders Ricardo Laguna (shown with fan Joey Padilla) and Gary Laurent. The pair thrilled a rapt audience with a variety of aerial ramp tricks.