For the second straight year, the Ram 1500 has been named Motor Trend’s Truck of the Year.
The award-winning truck is available at Towbin Dodge Superstore and Prestige Chrysler Jeep Dodge.
The winner of Truck of the Year is determined by how each vehicle measured up against the award’s six criteria: design advancement, engineering excellence, efficiency, safety, value and performance of intended function.
The 2014 Ram 1500 offers a new EcoDiesel option, which helped the pickup beat its opposition in the yearly competition.
The EcoDiesel V6 model comes with a standard eight-speed TorqueFlite transmission, which boasts a towing capacity of as much as 9,200 pounds.
The combination of the EcoDiesel engine and transmission helped propel the 1500 ahead of the competition in efficiency, boasting 28 miles per gallon “real highway.”
“The 2014 Ram 1500 is an unparalleled truck and the only vehicle to ever win consecutive Truck of the Year titles,” Joshua “Chop” Towbin said. “The 1500 is the first half-ton truck to offer a diesel option and Towbin Automotive is proud to bring the best-in-class truck to Southern Nevadans.”
The Ram 1500 continued to impress in the Engineering Excellence category, scoring high with its optimal air suspension system, which provides a compliant ride no matter the terrain.
The 1500 also scored top marks in design with its style, packaging and options like real wood trim which lifted it above the competition.
“I have had the opportunity to drive the award-winning truck,” Towbin said. “Between the transmission and the air-suspension system, the ride is unbelievably smooth.”
Motor Trend’s Truck of the Year comes in nine different trims including the Sport, Laramie Longhorn and Big Horn.
The 1500 is available at Towbin Dodge Superstore at 275 Auto Mall Drive, and Prestige Chrysler Jeep Dodge at 6520 Centennial Center Blvd.
Pricing for the Ram 1500 begins at $24,385. The base price is based on destination and dealer fees.
Towbin Dodge Superstore is the flagship dealership of the automotive group.
Company officials said the Superstore has been the largest volume Dodge dealership in Nevada for 15 years, and surveys have been ranked above-average in customer satisfaction for more than 10 years.
With an expanded showroom and a comprehensive service department, Towbin Dodge has been a leader in automotive sales for more than a decade.
With the full lineups from Chrysler and Jeep to complement its Dodge selections, Prestige Chrysler Jeep Dodge, which opened in April 2010, has been named the No. 1 Chrysler, Jeep Wrangler and Jeep Grand Cherokee dealership in Nevada.
For more information about Towbin Dodge Superstore, visit www.TowbinDodge.com or call 702-558-3800.