Service adviser honored by Mazda headquarters

Peter Gonzalez, service adviser at Courtesy Mazda in Henderson, was recently honored as Mazda’s top service adviser in the Western region by Mazda USA in its “Creating Mazda Moments” campaign.

The initiative scores service advisers across the country in the areas of customer trust, customer perception of the advisers’ knowledge, and the overall respect customers have for their adviser. Gonzalez received the highest scores not only in the Las Vegas metropolitan area, but in the entire nation in each of those categories.

The directive in “Creating Mazda Moments” is to provide customers with a truly exceptional customer experience that motivates them to, in turn, recommend the dealership and to increase return business.

In the service adviser survey, Gonzalez received a score of 97.6 out of 100 in the category of “Honesty and Respect.” The national average is 92.5. In the category of “Knowledge,” he scored 98.1 out of 100. The national average is 90.8. And in the category of “Treats Me Right,” he scored 96.1 out of 100.

Gonzalez has worked with the Courtesy Automotive Group for more than 18 years. He started as a porter and worked his way up within the organization. “The Courtesy business philosophy and the Mazda business philosophy are one in the same. It’s all about treating people right and taking good care of people. That’s why I’m here,” he said.

Gonzalez joined the Courtesy Mazda line in 2003, and won first place in the Regional Service Adviser Walkaround competition in 2005.

“I chose Mazda because of the brand itself; the way the vehicles are manufactured and the clientele,” Gonzalez said. “The experience my customers have is very important to me. I always work to earn trust and make it as comfortable as possible for everyone who walks through the door. Being honest and upfront is most important to me. In fact, it’s all about honesty. I want our customers to know that they can count on me.”

The program is appreciated by customers and managers alike. “Creating a Mazda Moment is more than just a marketing slogan,” said Harold Drezner, Courtesy Mazda general manager. “It’s the way we do business. Every customer is important and we’ll do everything we can to take good care of them.” Drezner continued, “With Mazda, we have a wonderful selection of quality vehicles. This program allows us to show our commitment to exceptional customer service while recognizing our service advisers. We are extremely proud of Peter’s accomplishments and all that he brings to the Courtesy team.”

Courtesy Mazda, at 260 N. Gibson Road in Henderson, is dedicated to providing quality new and preowned vehicles and an unsurpassed customer service experience. For more information, visit www.countoncourtesymazda.com.