Subaru of Las Vegas recognized for 'Stellar Care'

Special to Drive

Subaru of America Inc. recently named Subaru of Las Vegas a recipient of the prestigious Subaru Stellar Care Award.

"The Subaru Stellar Care Award is given to top-ranking Subaru dealers who deliver an exceptional ownership experience to our customers," said Bill Cyphers, senior vice president, sales for Subaru of America. "Award recipients meet the high Stellar Care benchmarks for customer satisfaction, brand representation and operational excellence. Our brand has enjoyed record sales for the past three years and this success is, in large part, due to the excellence of our retail body."

Developed by Subaru of America in cooperation with Subaru dealers, the Stellar Care program focused on developing positive, long-term relationships with customers as a fundamental part of daily business.

"All Subaru dealerships deliver a high-quality experience to our customers but the Stellar Care Award winners excel in the way they take care of their customers and represent the Subaru brand," said Cyphers.

The highly coveted award does not come easily and to be named a recipient, dealers must dedicate significant time and resources to the customer experience throughout the year. Performance measures range from participation in all customer-focused Subaru programs to maintaining a customer-friendly, inviting facility. Dealers also must achieve outstanding satisfaction scores for all key areas in sales and service.

Subaru of Las Vegas is at 5385 W. Sahara Ave. For more information, the dealership can be contacted at 702-495-2100 or at