The elusive billionaire/developer/casino owner is a private man and would just as soon keep it that way, thank you. In "The Players," a book about Las Vegas' gaming pioneers published last year by the University of Nevada Press, Kerkorian simply explains that "it's better to keep your business private." If Kerkorian ever does decide to talk at length about his multifaceted life, it surely will be a fascinating story. Former Clark County Commissioner Thalia Dondero placed a mystifying second.
Our Pick:
FORREST MARS SR.
When it comes to publicity aversion, the patriarch of the Mars/Ethel M candy empire can give the odd, dearly departed Howard Hughes a run for his money. In fact, we're not completely sure Forrest Mars Sr. actually exists, but we'd love to find out, if only to ask why he thinks the world really needs dark chocolate Milky Ways when the classic version is already so perfect.
