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INTEL: Intimacy company expands, casino brands and a Marriott makeover

Pure Romance, a woman-to-woman direct sales company specializing in intimacy products, acquired Slumber Parties Inc. The deal adds 104 Las Vegas consultants to Pure Romance’s 10.

Nationwide, the deal nets Pure Romance 3,000 additional consultants.

“The Pure Romance team is excited to welcome Slumber Parties Consultants into our growing family of women who embody our mission to empower, educate and entertain,” Pure Romance CEO Chris Cicchinelli said.

This year the company also plans to invest more than $3 million in brand advertising and almost $2 million in technology upgrades. In 2014, more than 4.8 million women are expected to attend a Pure Romance party.

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Las Vegas casinos and Los Angeles Kings, take note of the marketing agreement between a casino in Indiana and another National Hockey League team.

The Caesars Entertainment Corp.-owned Horseshoe Casino Indiana in Hammond recently added a blackjack pit where the felt on the 10 tables contain logos from the current Stanley Cup champion, the Chicago Blackhawks.

The casino is a sponsor of the Blackhawks.

Since Hammond is a 35-minute drive from downtown Chicago, the Horseshoe attracts much of its customer base from across the state line. Besides the themed blackjack pit, the Horseshoe’s expanded sponsorship deal with the Hawks includes a plan to make the casino’s lounge an official Blackhawks bar that will host viewing parties throughout the season.

The Kings have a big following in Southern Nevada. The team has played in the annual “Frozen Fury,” a popular exhibition series, over the past 15 years at the MGM Grand Garden.

When the Kings won the Stanley Cup in 2012, several players partied in Las Vegas over several days with the trophy to celebrate.

So come on, Strip casinos. Let’s step up.

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It’s not as if he needs the money.

Caesars Entertainment Corp. recently reduced the compensation paid to company board member Lynn Swann from $115,000 a year to $90,000 to reflect his changes in responsibilities.

Swann, 61, is a member of the Pro Football Hall of Fame, having played 12 seasons and earned four Super Bowl championship rings with the Pittsburgh Steelers.

He joined Caesars’ board of directors in 2008 and held a few different board committee positions for the company.

Swann, who unsuccessfully ran for governor of Pennsylvania in 2006, is the president of Swann Inc. He also serves as a director for Hershey Entertainment and Resorts Company and H.J. Heinz Company.

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The Las Vegas Marriott has millennials in its sights.

The property recently completed a $4.3 million guest-room renovation and transformed two second-floor hospitality suites into 600 square feet of new meeting space, all in the name of attracting younger guests.

The 278-room boutique-style hotel is a nongaming property two blocks from the Strip.

The guest room renovation included new radio frequency identification lock systems, the addition of in-room safes and a new design aesthetic anchored by a tall, rich headboard with a snakeskin-style padding and reading lights.

Also, the hotel’s wireless high-speed Internet access has been completely upgraded.

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A new national campaign launched in January, “Meetings Mean Business,” is designed to cast a flattering light on the meetings industry.

The effort will highlight positive aspects of in-person meetings and is backed by a contingent of stakeholders, including the U.S. Travel Association, Caesars Entertainment Corp., Disney Destinations, Meetings Professionals International and MGM Resorts International.

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Distill, a new restaurant bar from the creators of Remedy’s Tavern and Elixir, is set to open at 7 p.m. Feb. 22.

A statement described the bar as having a modern, yet cozy, atmosphere open 24/7. Distill is at 10820 W. Charleston Blvd. and will feature menu items such as seared ahi tuna, house-made jalapeño poppers and street tacos. The bar will have two daily happy hours with food and drink specials.

Contact reporter Laura Carroll at or 702-380-4588. Follow @lscvegas on Twitter.