A red, knee-length pencil dress covered in sequins takes center stage at the Bettie Page exhibit. Models wearing a mix of the brand’s dresses while sporting pinup-style makeup promote the clothing to passers-by.
Las Vegas fashion players are out and about this week.
Tatyana Designs, the local company behind the Bettie Page brand, manned its booth this week at WWDMAGIC inside the Las Vegas Convention Center.
“The show is very good for us this year. We’re not only having our repeat customers come, but we are picking up a lot of new customers, which is the basis for the show,” said Cindy White, the company’s wholesale sales manager.
On Monday the show started out slow, but it picked up later .
“It’s turning out to be great,” White said.
The new glitter and sequin-adorned dresses are big sellers, as are Tatyana’s circle dresses.
Tatyana Designs is among 24 Nevada-based companies that exhibited at MAGIC Market Week through Wednesday.
Women’s Wear in Nevada, a locally owned fashion trade show, is at the Rio through today. The 13-year-old WWIN is managed and owned by Las Vegan Roland Timney, and it sells out twice a year, every year.
“The stores that are here are writing business, and they seem to be happy,” Timney said.
Las Vegas fashion brand 818 Fashion LLC exhibited this week at WWIN, Offprice and WWDMAGIC.
“MAGIC is getting worse and worse,” said Pat Chen, warehouse manager for 818. She said the company’s location on the floor is different from past years, which makes it difficult for customers to find it.
This is 818’s 10th year participating in MAGIC, but it also may be the last.
“We don’t want to come no more,” Chen said.
Offprice, at the Sands Expo and Convention Center, and WWIN can expect the company’s business for years to come.
“Offprice is a wonderful show for us. WWIN is still OK. It’s better than MAGIC,” Chen said.
First-time MAGIC exhibitor Sweet Envy didn’t share Chen’s sentiment.
“There’s been a lot of traffic, and we’ve definitely made some good contacts, people that could be good for us in the future,” said owner and president Dawn Dyle.
While she was at the Las Vegas Convention Center, Dyle’s mission was to make contact with larger account possibilities, such as department stores.
Owned by parent company Logo Apparel, Sweet Envy is about six months old. It is targeting the young contemporary, infant and toddler demographic.
In Las Vegas, it’s available at New York-New York.
Other Nevada companies that showed their wares during MAGIC Market Week were Carla Rossini, Sparks-based Arcopedico, Save The World, Veritas Apparel, A Perfect Tan Bikini and Alexander Kalifano
Nevada’s B&F USA, Beach Bash Beachwear, Block, Burleska/Lostwear, CS Town USA and Freegun also were among the exhibitors, as were GoTie, Handbag Express, J. Jansen Designs, JAECI Designs, Jaka Collection, Jammy Pack, Mundi Westport Group, Prospecs and Sure Design T-shirts.
Contact reporter Laura Carroll at lcarroll@review journal.com or 702-380-4588. Follow @lscvegas on Twitter.