Caesars Entertainment Corp.’s $185 million renovation of a center Strip midmarket casino into The Cromwell, an upscale boutique hotel-casino, opens May 21, the gaming company announced Monday.
The news follows the announcement last week that building’s central feature — a 65,000-square-foot rooftop nightclub, day-club and pool deck area overlooking the Strip and operated by Victor Drai — opens Memorial Day Weekend.
The Cromwell is taking over the building that once housed the Barbary Coast and Bill’s Gamblin’ Hall at the northeast corner of the Strip and Flamingo Road.
The property closed a year ago for the development, which will include a 188-room hotel, 40,000 square feet of casino space, a hotel lobby bar and lounge area, and a second floor restaurant overlooking the Strip and operated by television chef Giada De Laurentiis.
The 260-seat restaurant, GIADA, is her first such venture is taking over second-floor space that once housed a hotel parking garage. GIADA will be open daily for breakfast, lunch and dinner and offer several views of the Strip, the Bellagio fountains, Caesars Palace and Bally’s Grand Bazaar Shops, now under-construction.
Hotel rooms went on sale Monday.
Cromwell General Manager Karie Hall said Monday that advance sales over the weekend to Caesars Entertainment Total Rewards’ customers showed tremendous interest in the property.
Hall said hiring will take place over the next few months; 900 workers for the Cromwell and 300 employees for the Drai’s facilities.
Among the rooms, Caesars said The Cromwell will have 19 suites ranging from 723 square feet up the 2,550-square-foot presidential suite. The suites all offer various upscale amenities, such as living room areas and special bathroom features.
According to the Caesars Entertainment website, one of the 169 standard hotel rooms at The Cromwell will cost anywhere from $249 to $399 per night. The rooms are described as “Parisian loft-style apartments with distressed hardwood flooring.”
The Cromwell will also offer several “PetStay” rooms and suites, providing pet-friendly accommodations for guests traveling with dogs under 50 pounds.
“The rooms are amazing, but the Cromwell will be more about the personalized service,” Hall said. “With 188 rooms, you get to know your customer, especially repeat customers. The Cromwell will be more than just the room product.”
To accommodate the rooftop pool area, two floors were added to the existing structure. Additional structural support, which doubles as an elevator leading up to the rooftop pool and nightclub, was also added to north side of the building.
The elevated pools will be centralized, lined with daybeds, cabanas and VIP bungalows. Additional VIP areas will offer secluded options with Strip views, a private pool and additional VIP seating.
The Cromwell had originally been named the Gansevoort Las Vegas in a marketing deal with the New York City-based Gansevoort Group. But the deal collapsed in October after Massachusetts gaming regulators raised questions concerning a Gansevoort investor.
Contact reporter Howard Stutz at email@example.com or 702-477-3871. Follow @howardstutz on Twitter.