Hughes Center rechristened The HC|Hughes Center

Southern Nevada’s best-known office park has a new, but still recognizable, name.

Equity Office Properties, the Blackstone subsidiary that bought the Hughes Center for $347 million in September, has rechristened the 1.4 million-square-foot park The HC | Hughes Center.

The move is “an evolution of something that’s a little more hip, new and cutting edge,” said Ryan Martin, senior vice president of Colliers International, the commercial brokerage that handles leasing at the center.

Other changes are on the way. Starbucks opened a store last week that serves beer and wine — a first for Southern Nevada, Martin said. Equity Office Properties is also upgrading vacant spaces on a speculative basis, which means the spaces don’t have tenants yet, and is weighing adding more-affordable eateries to the center’s Restaurant Row at Flamingo and Paradise roads.

The HC | Hughes Center has also filled 38,000 square feet with three new tenants: Ernst & Young, Consumer Portfolio Services and Lockheed Martin Corp.

Equity Office has spent “seven figures” renovating vacant space at the park — a sign that the private-equity firm is “bullish” on Las Vegas, Martin said.

“It bodes well for our market,” he said.

Contact reporter Jennifer Robison at jrobison@reviewjournal.com. Follow @J_Robison1 on Twitter.