Updated 

Easter sales in Silver State expected to ring up $235 million


Shoppers plan to spend an average of $137.46 on Easter in 2014, according to survey results recently released by the National Retail Federation.

In a statement, the retail group said there is expected to be a modest decline in those planning to celebrate this year — 80.3 percent of consumers compared with 83.1 percent in 2013.

Still, Easter sales nationwide are expected to reach $15.9 billion. Assuming the same trends hold true in Nevada, Easter sales in the Silver State are expected to ring up $235 million.

“Warm weather and various store offerings could entice shoppers to spend this holiday. Furthermore, Nevada’s core retail sales are projected to increase 4.5 percent this year — to their highest level in six years. This upward momentum may help spur better-than-expected spending in purchases specific to the upcoming holiday,” Bryan Wachter of the Retail Association of Nevada said in the statement.

Consumers will spend an average of $43.18 on Easter meals this coming Sunday, making this category the largest source of total sales. Clothing, including items such as Easter dresses and bonnets, is the next big ticket item, with shoppers spending roughly $22.71 per person.

Following these major categories are:

■ Gifts ($20.36).

■ Candy ($19.33).

■ Flowers ($9.24).

■ Decorations ($9.12)

■ Miscellaneous items ($7.46).

■ Greeting cards ($6.06).

Candy might not be the largest source of revenue, but 89.3 percent of shoppers are planning to make some sort of candy purchase.

In the statement, the retail group noted the majority of shoppers, 61.5 percent, plan to shop at discount stores, followed by department stores (38.1 percent) and specialty stores (22.3 percent).

Of those who own smartphones and tablets, 23.4 percent and 30.2 percent, respectively, plan to use them to research products and compare prices; but only a small share (12.2 percent and 19.2 percent, respectively) plan to make an Easter-related purchase using their devices.

 

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