One of Las Vegas’ favorite playgrounds is rebranding itself.
Arizona’s 50-year-old Lake Havasu City now has an official logo and flag, after both were approved by the Lake Havasu City Council this week. This marks the city’s first branding campaign.
The effort is a result of the Lake Havasu City Convention & Visitors Bureau and a panel of community leaders who worked for almost two years to develop the brand, logo, flag and new marketing tagline, “Play Like You Mean It.” They solicited bids from 17 destination branding agencies in the U.S. before selecting North Star Destination Strategies of Nashville, Tenn. The convention bureau has invested almost $100,000 in the effort.
The new tagline and logo are designed to drive visitation and increase revenue from hotel occupancy and retail taxes. Eventually, the logo will be seen on municipal vehicles, emergency vehicles, streets signs, websites and stationery.
Lake Havasu City is just more than two hours south of Las Vegas.