The Ultimate Fighting Championship has sued video game maker Ubisoft Inc., claiming the packaging for a new street fighter game infringes on and harms the UFC's trademark.
Michael Feder, a partner with the law firm Lewis and Roca LLP, which is representing UFC parent Zuffa, said Friday that his client takes infringement and tarnishment of its intellectual property very seriously.
In a trademark infringement lawsuit, Feder charged that the back of the cover of the new Ubisoft game "Fighter Uncaged" for the Xbox 360 says "Become the ULTIMATE FIGHTING weapon!"
The lawsuit, filed Thursday in U.S. District Court in Las Vegas, seeks an injunction blocking Ubisoft from using UFC's Ultimate Fighting trademarks, unspecified damages, and an order blocking further distribution until all references to UFC's trademarks are removed from the packaging.
A Ubisoft spokeswoman was unavailable for comment late Friday.