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5 ways to trigger your money-saving reflex

We all know that feeling; you’re at the store and you see something you want but just don’t need. You try to rationalize the expense, arguing in your mind that you deserve to treat yourself or can make up for it by not eating out this week or by skipping your Starbucks lattes for a while. The thing is, not all of us are as good at balancing our wants and needs as we could be.