Three little words: the Mob Museum

Because nothing says “I love you” quite like automatic weapons, the National Museum of Organized Crime and Law Enforcement is offering free admission on Feb. 14, the anniversary of Chicago’s bloody St. Valentine’s Day massacre.

Officials at the downtown Mob Museum are using the occasion to put on display a pair of Capone-era Thompson submachine guns that were used in the massacre.

The event is sponsored by Zappos, which sells all manner of shoes, clothing and handbags, but not weaponry. A representative of the American Thompson Association is scheduled to be on hand with Lt. Mike Kline of the Berrien County, Mich., Sheriff’s Department, where the guns usually are stored.

HIGH CALIBER: Speaking of guns, not enough rifle and pistol enthusiasts are using Southern Nevada’s spiffy and expensive Clark County Shooting Complex. So county officials are doing what you might expect: They are spending money to advertise the facility’s existence on billboards and in other ads.

“This is one of the best-kept secrets in Las Vegas, this beautiful jewel of a facility just north of the 215 on Decatur,” facility administrator Steve Carmichael said in a news release.

One of the best-kept secrets in Southern Nevada?

It wasn’t back when Senate Majority Leader Harry Reid was running for re-election. Back in 2010, Reid touted the funding he helped secure for the shooting complex and held a media day complete with the Searchlight native firing a shotgun.

It was all for the benefit of local gun enthusiasts and not in any way intended to improve Reid’s standing with Second Amendment-focused voters, you understand.

Perhaps the county will consider leasing out the complex during the long 2014 campaign to candidates who need to shore up their credibility with gun-owning voters.

LOWDEN CLEAR: Sue Lowden lost a U.S. Senate race but has managed to keep her sense of humor as she embarks on an underdog campaign for lieutenant governor in the Republican primary against Mark Hutchison.

Of her loss in 2010 to Sharron Angle in the Republican primary, Lowden recently told a group of supporters during a stop in rural Nevada, “Being first runner-up in a primary is like coming in second in a gunfight.”

Something tells me such gunfight references go over big in rural Nevada.

ON THE BOULEVARD: Had a chance to spend a little time with gentleman gaming attorney Bob Faiss recently. He’s a legend in that branch of the law, a class act in every aspect of life and remains as charming as ever. … Former Las Vegas casino man Bernie Sindler, nearly 90, is finishing his memoir. He even has rekindled his old friendship with that young kid he met back in the 1960s at the Frontier: Steve Wynn. … Another intriguing Las Vegan whose memoir I can’t wait to read: Rabbi Mel Hecht.

BOULEVARD II: Longtime local media man Mark Fierro is stepping back into the talk show arena with two Saturday morning programs on KXNT, 100.5 FM. At 10 a.m. there’s “Health Forum” with Georges Maalouf. An hour later, Fierro chats with attorney Al Marquis and Evan Dickson of the Nevada State Development Corp. on “Trending Business.”

There’s still time to contribute to Amelia’s Team or any other for the upcoming St. Baldrick’s Foundation head-shaving fundraiser to benefit childhood cancer treatment and research March 1 at McMullan’s Irish Pub and several other local locations. For more information, visit stbaldricks.org. … On March 15, Rachel’s Kitchen at The District in Green Valley will host its fourth annual St. Baldrick’s shaving event. Visit rachelskitchen.com.

Have an item for Bard of the Boulevard? Email comments and contributions to jsmith@reviewjournal.com or call 702-383-0295.