More than 100 Internet Web site experts who serve as WebAward judges reviewed both www.hillaryclinton.com and www.barackobama.com using the same criteria used in the annual WebAwards program. The sites were judged side-by-side on seven criteria of a successful site, according to a press release.
Design - Asked "which Website has the most pleasing design?" WebAward judges selected the Obama site 3 to 1 over the Clinton Website.74.8% of them voted for Senator Obama's Website and 25.2% selected Senator Clinton's Website as better looking.
Innovation - Website innovation also went in favor of Barack Obama. By the same margin as design, the vast majority of WebAward judges (74.8%) thought the Obama Website seems more innovative, while only 25.2% favored Clinton's.
Content - In terms of having the most appealing content, judges again selected the Obama Website over Hillary Clinton's Website, although by a narrower margin than the first two criteria. 65.7% of the WebAward judges felt barackobama.com has more appealing content for visitors compared to 34.3% for hillaryclinton.com. WebAward judges also found that the Obama Website is more effective for telling the candidate's story and attracting contributions and voters to its cause (68.5% Obama vs 31.5% Clinton).
Ease of use - Senator Obama's Website was seen as easier to use by the WebAward judges than Senator Clinton's. 57.5% selected barackobama.com as easier to use compared to 42.5% of WebAward judges who felt hillaryclinton.com was easier.
Copywriting - It is obvious that both campaigns have excellent writers on staff. Neither Websites have any of the editing issues some large organizations can experience. However, the WebAward judges gave a slight advantage to the Obama site (60.8% over the Clinton site 39.2%).
Interactivity - Interactivity makes a Website more than just an online billboard and both candidates were effective in giving visitors to their Websites plenty to see and do. Nevertheless, once again the WebAward judges gave the edge regarding interactivity to the Obama Website (64.8%) over the Clinton Website (35.2%).
Technology - Use of technology is evident in both candidates' Websites, however, the clear favorite for the WebAward judges was barackobama.com winning 73.8% of the votes compared to hillaryclinton.com with only 26.2% of the votes.
"Regardless of who you will be voting for in the next presidential election, Websites are going to play an ever increasingly important role in how candidates get their messages across to the American voters," said William Rice, President of the Web Marketing Association "Based on the findings of this survey by some of the top Internet professionals available today, the Web Marketing Association names barackobama.com the winner of the Clinton vs Obama Website Challenge. We wish both candidates the best of luck in their efforts to become the Democratic Presidential candidate in the November election".
When the WebAward judges were asked "If the election was to be held today. Which candidate would you be more likely to vote for?" 40.4% responded Barack Obama, 16.5% responded Hillary Clinton, 21.1% voted neither and 22% reported that they are a non-US judge and can not vote for anyone in a US election.
Specific comments from the judges can be seen on the Web Marketing Association Blog and a short video of results is also available.
An email was sent to all past WebAward judges requesting that they participate in an online survey between April 3rd and April 7th. 111 WebAward judges agreed to participate in the project. They reviewed each site and completed the brief online survey.
Judges for the annual WebAward competition consist of a select group of Internet professionals who have direct experience designing and managing Web sites,-including members of the media, interactive creative directors, site designers, content providers and webmasters. These WebAward judges have an in-depth understanding of the current state-of-the-art in Web site development and technology and they apply that knowledge to the entries they review. Past judges have included top executives from leading organizations such as A&E Television Networks, Agency.com, Blattner Brunner, Bridge Worldwide, The Cincinnati Enquirer, Comedy Central, Disney, Euro RSCG, Ion Global, J. Walter Thompson, John Deere Company, New York Post Interactive, Organic, Inc., Refinery, R/GA, Saatchi & Saatchi, SAP, Starwood Hotels, Sun Microsystems, Warner Bros. Online, Xerox and Zugara.