The Reno-based current-events talk show Nevada Newsmakers, hosted by Sam Shad, is getting ready to announce a new deal that will put the show on Southern Nevada talk radio.
On March 8, Nevada Newsmakers is set to start airing Sundays from 5 to 7 p.m. on Newsradio 840 KXNT-AM. The half-hour show features interviews with political figures and others in the news from both ends of the state.
According to a news release, KXNT is the area's No. 1 news talk station, with a "potential audience" of 2 million.
Here's the text of the announcement Nevada Newsmakers plans to send out tomorrow, complete with testimonials from a Republican and a Democrat:
'Nevada Newsmakers' begins airing March 8 for 2 million listeners on Newsradio 840 KXNT
RENO, Nev. — "Nevada Newsmakers," the No. 1 statewide political talk show, will expand its audience reach on March 8 with the addition of broadcasts from 5 to 7 p.m. each Sunday on southern Nevada's No. 1 news talker: Newsradio 840 KXNT-AM.
"With the addition of Newsradio 840 KXNT, we are reaching a very involved audience who cares very much about the issues of the day," said longtime "Nevada Newsmakers" host Sam Shad. "With the most important state legislative session ever in progress, 'Nevada Newsmakers' and Newsradio 840 KXNT will help provide the most comprehensive radio coverage anywhere."
"This opens us up to a potential radio audience of 2 million people in southern Nevada," Shad said. "Across the state, the issues are the same for Nevadans, whether it's transportation, housing, jobs, taxes, or the giant hole in the state budget and how it's going to get filled in the next three months."
Each half-hour edition of "Nevada Newsmakers" features top leaders in state politics and business, health and education. The show is famous for its no-holds-barred, spontaneous exchanges among elected officials, political candidates, business and educational leaders, activists and journalists. Shad and featured co-hosts grill and banter with the invited guests. Whether it's Gov. Jim Gibbons, U.S. Sen. Harry Reid, or State Senate Majority Leader Steven Horsford on the hot seat, the shows are lively and often news-making in their own right.
"We have a format that makes people feel comfortable enough that we break news on a regular basis," Shad said. "Las Vegas Mayor Oscar Goodman used 'Nevada Newsmakers' to announce that he thought it was a good idea to cut off the thumbs of taggers who deface freeways. And that story in 2005 literally went around the world.
"Candidates have used 'Nevada Newsmakers' as a forum to announce runs for office or decisions not to run. Lawmakers have floated ideas to see if they'd fly."
Key state legislators such as Assembly Speaker Barbara Buckley and senators Barbara Cegavske and John Lee will appear on "Nevada Newsmakers" during the current legislative session. Many other prominent guests and pundits will offer expert analysis.
"The show keeps listeners right on the cutting edge of current events," Shad said. "They trust us to cut through the clutter and get to the heart of the matter. This is the most important legislative session in our lifetime because of the budget shortfall, and also term limits. And then there's the upcoming gubernatorial election in 2010 and the race for Harry Reid's U.S. Senate seat. These all make for exciting times."
"For years, 'Nevada Newsmakers' has given viewers and listeners a front-row seat as important decisions are made by politicians, community and business leaders throughout our state," said political consultant Robert Uithoven, president of J3 Strategies, who has appeared as a guest and as a pundit on the show. "Simply reading about the decisions politicians make each day isn't enough. Taxpayers and voters in Nevada need to watch the debate that leads to these decisions. That is the important role 'Nevada Newsmakers' plays — allowing the public to follow the debate in its entirety."
"It's time to keep track of the news," said political consultant Gary Gray, "Things can change dramatically within the next couple of years, depending on how the elections come out. 'Nevada Newsmakers' is important to southern Nevadans because it gives us a different perspective on the news."
That perspective is what attracted Newsradio 840 KXNT to add "Nevada Newsmakers" to its programming, said station program director Jack Landreth. "'Nevada Newsmakers' brings an additional and exclusive source of information on the inner workings of the Capitol, and on politics and current events around the state, to Las Vegas' No. 1 source for news and information, KXNT," he said.
Landreth added that talk-radio listeners will especially appreciate "Nevada Newsmakers." "The talk-radio audience is a much more engaged audience. They're hungry for information."
In addition to Newsradio 840 KXNT, "Nevada Newsmakers" airs each week, on KVBC-TV Channel 3 in Las Vegas, Cox Cable Channel 123 in Las Vegas, KRNV-TV Channel 4 in Reno, Charter Cable Channel 3 in Reno, Charter On Demand, and News Talk 780 KOH AM.
Archived shows dating back three years, can be accessed in streaming audio and video at NevadaNewsmakers.com. The Web site also provides links for Audio and Video Podcasts free of charge at iTunes and Yahoo.
"Nevada Newsmakers" is produced by Sam Shad Productions. Shad, a 32-year broadcast veteran and member of the Nevada Broadcasting Hall of Fame, has hosted "Nevada Newsmakers" since 1993.