A new Shelley Berkley television ad that begins running today in the Reno market seeks to introduce the Las Vegas congresswoman to a part of the state she needs to like her well enough to help vote her into the U.S. Senate this fall.
After running two commercials in Washoe County earlier this month playing up her work on veterans issues as a Democrat in Congress, Berkley takes a step back on this one.
The 30-second spot seeks to encapsulate chapters from Berkley's story, beginning in 1963 when her family drove West from New York, stopping in Las Vegas where her father found work as a waiter at the Sands Hotel.
The narration is accompanied by images of a 12-year-old Berkley (then Rochelle Levine) in pigtails, her father young George Levine, and yearbook photos and graduation pictures as it is told she was "first in her family to go to college," at UNLV.
The commercial picks up later, when after serving as a university regent, Berkley won election to the U.S. House in 1998.
"A life devoted to family and public service," the narrator says against a backdrop of Berkley portraits with husband Dr. Larry Lehrner and their blended family. "Now Shelley Berkley's running for Senate, determined to make Nevada once again a land of opportunity."
Berkley's campaign declined to say how much airtime it has purchased for the commercial, which seeks to address one of the challenges of her candidacy: making her well-known in the Washoe battleground where she is challenging Republican incumbent Sen. Dean Heller.