Latinos for Reform, the organization denounced for an ad calling on Hispanics not to vote this year, has altered its message.
In a new ad posted to the group's website, its president Roberto DePosado says Latinos when they vote in November should "demand respect. Don't just give your vote away simply because it is expected.
"This November do not reward irresponsible behavior."
The 43-second spot, posted in Spanish and English, still opens with provocative message: "Don't vote." It then fades to DePosada addressing the camera.
"Now that we've got your attention, let's address immigration reform," he says. "Immigration reform is not a Republican or a Democratic issue. Both parties have failed the Latino community. Republican rhetoric has been irresponsible. But so has the Democratic Party's inaction on this issue over the past two years."
The images in the initial ad were of Democrats only. The new spot mixes images of Republican Sens. John McCain and Jim DeMint with those of Sen. Harry Reid and House Speaker Nancy Pelosi.
The initial ad, which urged Hispanics to withhold their vote and was critical of Democrats on immigration reform, caused an uproar among Hispanic leaders and Democrats. Univision, the Spanish language network, pulled the commercials that were to air in Las Vegas and other markets.
The controversy carried partisan overtones further because DePosada is a consultant who used to be director of Hispanic affairs at the Republican National Committee.