If marketing offline leads to positive feedback but wilting sales, you might have fallen into a trap from studying the wrong metrics, generating referrals for the wrong product or service, or not developing a sales funnel. Entrepreneurs familiar with the traps explain what to do to get out of them.
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You may be tired of your ho-hum job. Or you may have or have had a very good job and want an exceptional one. Does it exist? How can you find it?
Sit back for a moment and visualize the sentences filled with information passing each other like airplanes in front of your eyes. They’re unstoppable. You may not have time to evaluate them before they fly away. It’s no surprise that people are looking for resources to corral information.
A would-be certified public accountant came to psychologist Catherine Shainberg after failing the CPA qualifying exam nine times. Shainberg guided him through exercises to shift his attention from logical thinking (left brain) to dreams (right brain), which are more creative.
Working with sales brokers comes at a price, so you might as well do so effectively. “All brokers charge a percentage, never more than 5 percent, and it’s always negotiable,” says Jeffrey Grad, president and founder of Eyes of the World Inc.
People find jobs through sales and marketing tactics. In-person contact is more essential than ever. Spirited writing will help you stand out. Taking charge of the interview will help you glean information about the position, your candidacy and the next step.
“When I started consulting, I couldn’t find anyone in the United States to make cold calls. I went online and found a person who created amazing results,” recalls Adam Fridman, owner of Chicago’s Idea2Result, a lead-generation service for small businesses.
Sometimes an employer seems inscrutable to a job seeker. Legal reasons, failure to communicate well, even a need for time to make sense of multiple impressions delay decisions. Don’t give up in despair.
Many small-business people become so attached to their businesses that when the market indicates that it’s time to change, they may miss the impact of the signals. How do they know when they need to redirect?
You can channel the time you spend on hold to advance your career, whether for a few minutes or much longer. Think of it as an opportunity. Capitalize on it.
“I came to work one day and peeped into the cube of my analyst, who was wearing a turtleneck sweater, hat and scarf in the middle of summer,” said Suzanne Garber, chief networking officer at International SOS Inc. “She refused to turn her face to me when I said good morning. I waited. When she (finally) did, I saw she had a black eye and fat lip. It looked as if her nose had been attempted to be ripped off.”
Moments of self-realization — “epiphanies” — influence writers breaking out in new directions. Many have to sift through multiple skills. Three writers who made an organic change found meaning in signposts along the way.
Business owners often become very attached to their businesses, so much so that when a natural or man-made disaster strikes, causing huge losses, their tenacity and determination pull them through. This refusal to give up separates them from many workers in traditional jobs.
You might not know exactly what you’re looking for when you start job hunting. Finding a job is easier when you do, but rules have changed in this era of economic and professional uncertainty. You might be making a big or unconventional shift. How do you know when you’ve landed the opportunity you want?
Patterns around lunch breaks provide clues to company culture. In some companies, activities vary, but not so in others. Time allocated can be telling. A survey from OfficeTeam, based in Menlo Park, Calif., shows that 48 percent of 400 employees polled may be rushed, with less than a half-hour. Another 28 percent take at least an hour. Whether you’re on the low end, the high or somewhere in between, the culture of your company or business may influence how you spend that time.
Job seekers will be relying more and more on staffing companies that are friendly to applicants in a market filled with legions of job hunters. One reason is obvious. In some fields, full-time, permanent positions are declining. In others, highly qualified job seekers create competition for companies bringing them on board. Applicant-friendly staffing benefits job seekers in declining and robust industries.
During the December holidays a cashier looked unhappy. She conceded that 1) a customer had spit on her and 2) this is common behavior toward all cashiers beginning at Thanksgiving.
Jason Kanigan succeeded with a maverick move. He has received four job offers where he set himself up as the one candidate.
Whether you’re a buyer or seller, your inner crisis manager will emerge if a sale is going south. You’ve invested in the process and don’t want the sale to fall through.
Older workers striking out in new directions may need a new network, because the old one can’t cross over. Current colleagues often don’t have information about the new area. This problem can become acute when isolation sets in.
Your interpersonal skills may be so strong and your relationships so solid that you didn’t start the New Year thinking about what you could do to improve them.
The black hole encountered by online job seekers is now common to more proactive applicants. This trend toward employer unresponsiveness won’t likely diminish soon and is particularly unnerving for people who are job hunting highly selectively.
You’ve been invited to speak. You’re one-of-a-kind in your industry, so content isn’t a problem. How long should you talk? Should you negotiate a different length than the organization requests?
Your co-worker is new on the job and isn’t productive. That lack of productivity will undermine your work. Your objective, stabilizing the workflow, will require some effort. Consider a range of tactics to create impact as quickly as possible.
Emphatically not. Nancy Collamer, author of “Second-Act Careers,” lays out tools, including websites, for your next step and will inspire you to shape a new career. While many of the best-networked people of a certain age uncover opportunities wherever they go, you can succeed without one. Her book will help you explore an idea until you act on it or move forward on another.