Like sands through the hourglass, “Days of Our Lives’ ” time is running out.
At least on KSNV-TV, Channel 3, the daytime drama’s home in Southern Nevada since 1965. On Monday, the residents of Salem will pack up and move to KVCW-TV, Channel 33.
“We’re excited about the opportunity to carry it,” said Audra Swain, KVCW’s general manager. “Soap fans are loyal to the death.”
The daily adventures of the Hortons, Bradys and DiMeras — not to mention their many, manipulative offspring — will air at 1 p.m. on the drama’s new home, which can be found on channels 6 and 1006 on Cox cable and Channel 33 on DirecTV and Dish.
On Monday, KSNV will add a 3 p.m. daily newscast. Contractual obligations to carry “The Doctors” and “Dr. Phil” meant “Days of Our Lives” was the easiest to relocate of the three, according to Lisa Howfield, KSNV’s vice president and general manager. “The Doctors” will move up an hour to 1 p.m., with “Dr. Phil” following at 2 p.m.
“I think it works out for everyone,” Howfield said. “We kept ‘Days of Our Lives’ on in the market, (and) we were able to expand our news.”
Howfield said the transition has been in the works for about a year as KSNV has begun clearing the decks to provide as many hours of local news as possible.
On Sept. 13, KSNV will stop airing longtime favorites “Wheel of Fortune” and “Jeopardy!” to make way for a 7 p.m. newscast. Starting Sept. 16, “Jeopardy!” can be seen at 6:30 p.m. weekdays and Saturdays, with “Wheel of Fortune” to follow at 7 p.m., on KLAS-TV, Channel 8.
“We did the best we could,” Howfield said of the changes. “We’re just trying to establish that we’re very local.”
NBC has had to find other outlets for some of its shows in the past. Most notably, Salt Lake City’s KSL-TV, owned by The Church of Jesus Christ of Latter-day Saints, has refused to air series including “The Playboy Club” and “The New Normal” because of their content. But according to the network, KSNV is the first affiliate to drop “Days of Our Lives.”
It’s been a rough few years for soap opera fans. “Guiding Light” ended in 2009. “As the World Turns” left the airwaves the next year, followed by “All My Children” in 2011 and “One Life to Live” in 2012. The latter two resurfaced earlier this year, in abbreviated fashion, as Web series.
“I know that there will be some viewers who are upset,” Howfield said, “but what they need to know is, it’s not leaving the market. … It’s just going to a different channel, that’s all.”
Contact Christopher Lawrence at clawrence@review journal.com or 702-380-4567.