After subsisting on a steady diet of sugar for the past couple of years, businessman Corey Jenkins thought it was time to add a few vegetables to the mix.
So Jenkins and his partners combined the best of their Sugar Factory candy shop with a casual French restaurant to create the Sugar Factory American Brasserie at Paris Las Vegas, 3655 Las Vegas Blvd. South. The idea was to create a flagship for their burgeoning company, Jenkins says, while offering a casual dining option.
"Everyone understands ... dining has changed in the last couple of years," Jenkins says, referring to the recession's impact on restaurants. "People want approachable, family-friendly food they can understand. We serve American food that has a bit of a French twist in how it's plated and served."
The menu offers a variety of items, including burgers, pizzas, chicken, fish and steak. The star of the menu is the sweets, one an ice cream sundae that serves as many as 12 people. Mom didn't let you get away with eating dessert before dinner but Jenkins will.
"Really, one of our signature things is the sweets. We really push desserts, all those things that make dining out" an experience, Jenkins says.
The restaurant, which seats as many as 300 people, is open 24 hours daily. Reservations aren't required.
Specialties: Soda pop cotton candy crepe, $11; peanut butter, jelly and chocolate pizza, $14; Sugar Factory fondue, $23 for two, $35 for four people
Appetizers: Grilled Angus sliders, $10; fried macaroni and cheese pops, $9; mussels, $14
Soups and salads: Ahi tuna nicoise salad, $19; french onion soup, $8 (bowl); Chinese chicken salad, $15
Entrees: Steak frites, $22; pasta rigatoni Bolognese, $15; pan-roasted Pacific salmon, $25; free range chicken breast, $22
Desserts: Red velvet sundae with chunks of red velvet cake, vanilla ice cream and fudge, $12; warm chocolate lava cake with ice cream, $11; Sugar Factory King Kong sundae with 24 scoops of ice cream, $99 (serves up to 12 people)