99 Words About ... The inescapablity of the Olympics

Bruce Jenner achieved Olympic glory long before he knew what a Kardashian was. Now the London Games are being treated like his ubiquitous family.

NBC will broadcast 272½ hours, starting with the opening ceremony (7:30 p.m. Friday, KSNV-TV, Channel 3).

MSNBC has 155½ hours. NBC Sports Network has 292½ hours of team sports. CNBC has 73 hours of boxing. Even Bravo has 56 hours of tennis, the most civility the channel has seen in years.

NBCOlympics.com will live stream every event for a record total of 5,535 hours.

That still seems like less time than E! gives the Kardashians.