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BUSINESS -- Sunday, March 07, 2004

Daily Photo

Driver Scott Riggs heads to the track during the NASCAR Nextel qualifying race Friday at the Las Vegas Motor Speedway. Photo by John Locher.
NASCAR SPONSORS: DRIVE-BY MARKETING

Once the engines are revving at today's UAW-DaimlerChrysler 400 stock car race, some of the most-recognizable names circling the Las Vegas Motor Speedway track won't belong to the men behind the steering wheels.


INSIDE GAMING: It's wait and see for Mandalay's 'Project Z'
Mandalay Resort Group President Glenn Schaeffer said last week his mysterious "Project Z" has been put off and will not happen this year and probably not next. While he said a fourth Mandalay Mile megaresort that would take an open spot near the southeast corner of Russell Road and the Strip "clearly has great potential," it will have to take a back seat to returning shareholder value from what may amount to more than $1 billion in free cash flow over the next few years.

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BUSINESS DIGEST
NEVADAN AT WORK: PAT CHRISTENSON, President, Las Vegas Events
Las Vegas once billed itself as "America's Playground," and few people have more influence on the games people play here than Pat Christenson.

Business Calendar
HUMAN RESOURCES The Southern Nevada Human Resource Association will meet at 7:30 a.m. Tuesday at the Stardust, 3000 Las Vegas Blvd.

INSIDE GAMING: It's wait and see for Mandalay's 'Project Z'
Mandalay Resort Group President Glenn Schaeffer said last week his mysterious "Project Z" has been put off and will not happen this year and probably not next.

SCHEDULED CONVENTIONS
Hotel Dates Attendance Designtex Group Green Valley Ranch March 7-10 130 World Assn. of the Alcohol Beverage Industry Las Vegas Hilton March 7-10 100 Nextel Communications Mandalay Bay March 7-9 25 Assoc.

This Week
Major business events and economic events scheduled for this week: MONDAY: WASHINGTON -- Treasury bill auction.

NASCAR SPONSORS: DRIVE-BY MARKETING
Once the engines are revving at today's UAW-DaimlerChrysler 400 stock car race, some of the most-recognizable names circling the Las Vegas Motor Speedway track won't belong to the men behind the steering wheels.



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