Tuesday, November 30, 2004
Copyright © Las Vegas Review-Journal

Reid announces new office created

Communications `war room' to promote Democrats' messages, respond to GOP attacks

Harry Reid Nevadan puts another stamp on Senate leadership

WASHINGTON -- Sen. Harry Reid, D-Nev., the incoming Senate minority leader, said Monday he is forming a communications "war room" to promote Democrats' messages and respond to Republican criticism.

Reid continued to put his stamp on the Senate leadership when he announced creation of a Senate Democratic Communications Center that will aim to keep the party in the public eye. The center will be launched Jan. 4, when the Senate convenes for its 2005 session.

Jim Manley, press secretary for Sen. Edward Kennedy, D-Mass., has been hired as staff director for the center, which will be located in the U.S. Capitol.

Phil Singer, a former media adviser to Sen. Charles Schumer, D-N.Y., will be communications director, handling "rapid response" as Democrats seek to keep their messages on pace with the White House and Republicans in Congress. Singer also worked as national spokesman for the presidential campaign of Sen. John Kerry, D-Mass.

A 15-member message team will include press aides who will publicize Democratic activities to Internet news organizations and bloggers, Reid said. Tessa Hafen, Reid's press secretary, will focus on Nevada media and regional news outlets.

Reid said the communications staff will be an aggressive operation "to spread the word and get the truth out." Reid has contended Democrats failed to reach rural voters this fall, leading to wide Election Day losses in those communities.

"As Democratic leader, I will ensure that all Americans -- from my rural hometown of Searchlight to the nation's big cities -- know the values and principles for which Democrats stand," Reid said in a statement. "We will use every tool and innovative avenue available to us to get our message out."

Reid's office also announced he will appear on NBC's "Meet the Press" on Sunday.