Tourists depart a Scenic Airlines flight Monday at the North Las Vegas Airport. A study shows more people from overseas are visiting Las Vegas. Photo by Ralph Fountain.
Xenophobes, beware! Everyone else, go brush up on those German, Spanish or Japanese phrases you practiced in a classroom so many moons ago.
Such preparations are in order because like 'em or not, an increasing number of overseas visitors are making stops in both Las Vegas and Nevada, a new federal travel survey shows.
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Last year, Las Vegas hosted more than 1.56 million overseas travelers, a 20.6 percent increase over 2003, according to the U.S. Department of Commerce's Office of Travel and Tourism Industries. Overall, the city, which ranked seventh in national market share, hosted approximately 7.7 percent of the United States' reported 20.3 million overseas visitors.
Buoyed by Las Vegas' strong performance, Nevada's statewide overseas travel total also surged. In 2004, nearly 1.63 million such visitors came here, up 19 percent. The Silver State enjoyed an 8 percent market share and, as was the case in 2003, only New York, Florida, California and Hawaii hosted more overseas guests.
Travelers from Canada and Mexico were not included in the report.
Though dramatic, last year's increases were more in line with national trends than in 2003, when Nevada was one of just three of the 34 states or U.S. territories surveyed to report growth in overseas visitation. In 2004, 12 of the 36 respondents reported growth rates of 20 percent or better, headed by Minnesota, which more than doubled its 2003 count with 183,000 overseas travelers.
Overall, overseas visits to the United States grew by 13 percent last year. More than a dozen states were not listed because they did not report sufficient visitor activity. The information was collected using federally supported in-flight surveys of international air travelers.
In 2004, Las Vegas overseas travel figures were boosted by expanded service from the United Kingdom via Virgin Atlantic Airways and bmi, which on Oct. 31 began its thrice-weekly service to and from Manchester, England. Philippine Airlines also added four weekly flights connecting Las Vegas and Manila (with between stops in Vancouver, British Columbia) in March 2004.
Kevin Bagger, the Las Vegas Convention and Visitors Authority's research director, said Monday "it's absolutely noteworthy" that Las Vegas ranked among several cities that have served as key U.S. entry points for decades. That indicates local efforts to secure more direct international air service at McCarran International Airport are paying off, he said.
The authority is breaking down which foreign nations supplied Las Vegas with the most international travelers in 2004. Two years ago, the United Kingdom ranked No. 1 among overseas markets with 362,000 estimated Las Vegas visitors, followed by Japan (168,000) and Germany (96,000).
Luring more overseas travelers here is key to the authority's stated goal of drawing 43 million visitors to Las Vegas by 2009. That year, it hopes nearly 6.5 million international travelers will visit the city annually, up from last year's estimated 4.5 million.
FOREIGN FAVORITES Last year's most-popular U.S. cities for overseas travelers:
Rank
City
Visitors
% Change vs. 2003
1.
New York
5.16 million
29.6
2.
Los Angeles
2.27 million
7.0
3.
Miami
2.2 million
5.9
4.
Orlando, Fla.
1.95 million
10.4
5.
Honolulu
1.87 million
15.3
5.
San Francisco
1.87 million
10.4
7.
LAS VEGAS
1.56 million
20.6
8.
Washington, D.C.
1.06 million
22.2
9.
Chicago
935,00
20.6
10.
Boston
833,000
10.0
Last year's most-popular states/territories for overseas travelers: