Home Subscribe
Jobs Cars Homes Shopping Travel Weddings Golf Best of Las Vegas Photo
.
Member Center

Recent Editions
MTWThFSSu
>> Complete Archive
>> Search the site
.
.
.
.
BUSINESS
.
.
.
.
.
.
.
May. 30, 2005
Copyright © Las Vegas Review-Journal


CORRECTION - 5/31/05
Travis Kamiyama was mistakenly named as one of the Cheflive Board of Directors. Kamiyama is instead part of the Cheflive Advisory Board.

ONLINE GUY: Are you hungry? Click here

Combine a love for cooking with a computer background. Add the desire to create something new. Toss in 11 top chefs. Mix it with video. Serve it on the Internet and you get Cheflive (www.cheflive.com and www.cheflive.tv).

That's the recipe Cheflive founder John Guinivere and his partners are fine-tuning.

Advertisement

Guinivere plans to create an online video library of shows that not only entertain but show a master chef preparing meals in 20 to 25 minutes. The first seven "Cooking with Chef Jacques van Staden" shows are already produced. The show premiered last week and broadcasts are scheduled for 11 a.m. Mondays on cable channel 48, resuming June 13.

The programs will be archived online at Cheflive.tv and downloadable for about $2.50 per recipe, Guinivere said.

"We plan to have the biggest video database online," he said. "It will be searchable by dietary needs, ethnicity or main ingredients."

The shows feature van Staden, executive chef of Alizé at the Palms, and Chef Bob, a puppet sidekick who serves as host and videographer. In the premiere, van Staden prepared a trio of veal dishes; each one took less than 10 minutes.

A remodeled home kitchen was the set for the first shows, but plans call for the program to be produced in front of a live audience in an 1,800 square-foot studio at the Holsum Lofts at Charleston Boulevard and Grand Central Parkway in downtown Las Vegas.

"The theater will seat 106 people," Guinivere said, "and we plan to offer spousal programs for conventioneers."

Shows will feature some of the biggest names in cooking in Las Vegas and will run 45 to 60 minutes. As many as four or five shows can be shot in one day, Guinivere said.

In addition to van Staden and Guinivere, the Cheflive board of directors includes: chefs Bradley Ogden of the Bradley Ogden restaurant in Caesars Palace; Luciano Pellegrini of The Venetian; Sean DiCicco of the Venetian; Carlos Guia of Commander's Palace; Peter Sherlock of JW Marriott; André Rochat of André's; John Howie of Seastar Restaurant and Raw Bar in Bellevue, Wash.; and Travis Kamiyama of Los Angeles.

"These are not just great chefs, but fantastic businessmen," Guinivere said, "I get 2-for-1."

Guinivere describes his background as both a "chef and geek."

"I bought a computer to write a cookbook and eventually went to culinary school. This is a combo of both loves."

He said Cheflive is producing shows featuring makeovers of restaurants, called "Cheflive -- Revive the Dive," in which a restaurant is remodeled in 48 hours.

"We've put it together as a working pilot," Guinivere said. The show will be shopped to various networks in hopes of getting picked up for full production.

Cheflive.com features a cyberboutique that is modeled after a brick-and-mortar shopping mall. Items for sale include gourmet trunks, art, gifts and apparel.

Share your Internet story with me at agibes@reviewjournal.com.





AL GIBES: The Online Guy
MORE COLUMNS

TIP OF THE WEEK
Thanks for Your Service
(www.ThanksForYourService.org)
Honor the fallen veterans of our country with a visit to The Wall of Thanks or send an e-Card of thanks to a soldier. The site will be a permanent tribute to all American veterans and fallen soldiers and messages left at the wall will be searchable by name, state, hometown, ZIP code or key word. Make time today -- Memorial Day -- do honor a vet.


Advertisement


Contact the R-J | Subscribe | Report a delivery problem | Put the paper on hold | Advertise with us
Report a news tip/press release | Send a letter to the editor | Print the announcement forms | Jobs at the R-J

Copyright © Las Vegas Review-Journal, 1997 -
Stephens Media   Privacy Statement