Plus-sized comedy show producer Jeff Beacher has another big-splash promotion in the works.
For this stunt, near the Imperial Palace on Aug. 29, the ringmaster of "Beacher's Madhouse" will be wrapped in dough by little people, hoisted 10 stories and dropped into a 10,000-gallon tub of ketchup.
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He'll be promoting the grand opening of his "Madhouse" spinoff, "The Rockhouse," in the Imperial Palace space formerly occupied by Tequila Joe's karaoke bar. He also hopes to set a world record by staying submerged in the gooey tomato sauce for 10 minutes.
Beacher said the stunt drop will be held in front of a street festival crowd of 7,000 to 10,000 on Caesars Way, between the Imperial Palace and Flamingo Road.
In December 2004, Beacher, wearing only a Speedo and a breathing mask, jumped into a 10,000-gallon fish tank at the Rainforest Cafe at the MGM Grand to promote the opening of "Madhouse" at the Hard Rock Hotel.
That stunt landed him in hot water with gaming giant MGM Mirage, which banned him from its properties for four months.
"Beacher's Madhouse" ends its two-plus-year run at the Hard Rock Hotel on Saturday. The finale, which starts at 10 p.m., is being shot for a pilot for Fox.
Actress Lindsay Lohan will attend with her new boyfriend, Harry Morton, executive producer of the "Madhouse" and son of Hard Rock Hotel owner Peter Morton.
'APPRENTICE' TO VEGAS
That whirlwind July 5 filming here of Season 7 of "The Apprentice" will air in February during a one-hour prime show. Donald Trump plans to time the show's opening to the start of sales for the $1.5 billion Tower II. The apprentices were given the task of developing a campaign to sell the tower.
HE SCENE AND HEARD
Headline of the week: "'Girls Gone Wild' publicity bus hits and pins Iowa City cyclist."
MAY I RECOMMEND ...
With another record field, the World Series of Poker's marquee event, the $10,000 No-Limit Texas Hold'em championship, opens at the Rio today with about 8,000 contestants. Fans are allowed to watch table play throughout the main room of the convention center from noon until play ends. Admission is free.
SIGHTINGS
Pamela Anderson, in a front-row seat at Elton John's show (Caesars Palace) on Wednesday, the first stop of her bachelorette party with photographer David LaChapelle, who will be the maid of honor at her wedding Saturday on a yacht off St. Tropez, France. During dinner at Fix (Bellagio) she shared a champagne toast with poker icon Doyle Brunson. ... Drew Barrymore, at the Rio convention center Thursday, promoting her new set-in-Vegas film, "Lucky You." ... Actor Jon Lovitz, ordering stone crabs during lunch Thursday with Miko Brando, Marlon Brando's son, at Joe's Seafood, Prime Steak & Stone Crab (Forum Shops at Caesars) before heading out of town. Lovitz was spotted in the crowd at "Erocktica" (Harrah's) on Wednesday night. ... Gary Busey, dining in a sky box at Rain nightclub (Palms) after finding the private dining room at N9ne Steakhouse noisier than he preferred. Also at N9ne: Adam Levine of Maroon 5, with friends. ... Ray Romano, Woody Harrelson, Cheryl Hines, Richard Kind, David Cross and Chris Parnell, at Mickey Finns on Fremont Street at 1 a.m. Wednesday, listening to Hal Savar of Acoustic Soul.
THE PUNCH LINE
"In fact, Ted Kennedy announced today that because of global warming, he will no longer be doing any flaming Jell-O shots." -- Jay Leno
