Click image for enlargement. Illustration by David Stroud.

It only seems like everyone, everywhere, will be glued to today's Super Bowl. Even in a sports-obsessed town like ours, there are plenty who consider this just another Sunday to shop, work out or play bingo. Perhaps even better.

"I'll be hitting the Meadows mall," says Wendy Gelbart, 38-year-old co-owner of Yellow Bucket Janitorial. "Express, Dillard's and anything with shoes."

Gelbart explains that today isn't just any Sunday to shop, it's the best.

"There aren't the crowds," she says. "Only the serious shoppers are out, so that's a good thing."

To Las Vegan Steve Soto, Super Bowl Sunday is a special day, too.

"The gym's clear," the 52-year-old security officer says. "I just think the whole thing's boring and a waste of time. If you've got three hours to sit around, drink beer and yell like an idiot, you could be working out or doing something more productive."

Soto, who weighs 260 pounds and stands 5 feet 10 inches, says his fullback appearance invites frequent invitations for football conversation. Whenever he's asked about his hometown team, the Patriots, he has a pat response.

"I say, 'I'm sorry, but I don't follow hockey,' " he says. "That's how far removed from it I am."

Truck dispatcher Bruce Malone says he hopes to earn $150 at his wife JoAnn's Super Bowl party. That's how much the guests usually pay him to leave so he doesn't talk over the game.

"That's happened a few times," the 46-year-old says.

Malone say's he'll probably be at Green Valley Ranch, trying to double his earnings at poker or Keno.

"I just don't care anything about football," says the Dixon, Mo., native. "It wasn't offered to me in school and I never followed it."

Not watching the Super Bowl two years ago made 47-year-old bookkeeper Deana Myers and her husband $3,200 richer.

"I still remember the Bonus Ball number," Myers says. (It was 071.)

Last year, Myers returned to the Boulder Station bingo parlor hoping for lightning to strike twice. It didn't. Still, she'll be back again.

"Bingo or the Super Bowl?" she asks. "You guess which one I'm more likely to do."

Brian Campbell, a 47-year-old close-up magician for corporate parties, says he has no particular plans for this afternoon -- other than not watching the Indianapolis Colts play the Chicago Bears.

"I'll probably sleep and go shopping with the wife at the Fashion Show mall," he says. "Trust me, I'm normal in every way and I'm even a biker type. But sports things, I just don't care about."

Ironically, in 1983, Campbell was selected as one of 300 Marines to provide security for Super Bowl XVII. (Washington defeated Miami 27-17 at the Rose Bowl in Pasadena, Calif.)

"My job was to take the Washington Redskins cheerleaders on and off the field," he remembers. "I literally stood on the 40 yard line during the entire game and I couldn't care about it."

"What day is the game?" asks Darin Hollingsworth.

He's kidding. He knows very well. Today also is the 20th anniversary of Lee Liberace's death, and Hollingsworth is the executive director of the Liberace Museum.

"We'll start with a memorial display," Hollingsworth says. "We expect that we could have quite a bit of traffic here. That anniversary is usually a busy day for us anyway."

Hollingsworth reports "very little" overlap between fanaticism for his museum's namesake and an NFL team.

"One of my best staff members is a huge football freak," he says. "But I just think a lot of people who are into the arts are less focused on the football mania."

Zach Conine, vice president of venture consulting for Poster Financial Group, says he's throwing a Super Bowl party. He's not attending it, however.

"I'll be in another room with the people who want to play Nintendo Wii," the 25-year-old says. "I'm calling it the Wiiper Bowl."