It's OK to cry: Expert tips for creating an emotionally charged Valentine's Day card for your man

(BPT) - With the onslaught of roses, hearts and cherubs, it’s easy to think Valentine’s Day is all about women, but men deserve something special too. You don’t need to gift luscious chocolates or a new designer watch to get the ultimate Valentine’s Day reaction. This year, more women are thinking ahead to create customized cards for their beaus that truly speak from the heart – and men are responding with tears of joy.

An amazing Valentine’s Day card will tell the story of your relationship through beautiful images, heartfelt messages and premium materials, according to Joseph Joyce, creative director for online greeting card brand This visual representation of your love can tug at heartstrings. In fact, 88 percent of men and 90 percent of women say a strong man isn’t afraid to show his true emotions, according to a recent survey conducted by Harris Interactive, and these cards may inspire just such an emotionally-fueled response.

Joyce offers these tips for creating the perfect Valentine’s Day card for your man:

1. Take your time

“Choose something you love about your relationship; it could be conversations you have, an activity you do together, parenting together, anything,” says Joyce. “Then, think about adjectives that describe the other person in those situations: loving, happy, giving, thoughtful or romantic. This will help you choose a card that speaks to your relationship and help you decide if you’d like to be funny, romantic, thoughtful, or all of the above.”

Don’t worry if you can’t think of the perfect card; take the stress out of finding the right one by leaving some time to look.  Browsing the fantastic options online is sure to get your creative juices flowing.

2. Be yourself

Your Valentine’s Day card should represent you and the feelings you have for your partner. “Be yourself, speak from the heart, and let the card be the card,” says Joyce. “In other words, you don’t have to try to sound like a greeting card because that part’s already done for you. Just be honest and say what you feel.”

3. Incorporate photography

“Do you have trouble deleting photos from your phone or computer? Me too,” says Joyce. “It’s because photos are so rich in detail and emotion, and one photo can tell the whole story of a single moment in time. Candid and un-posed shots are often the most authentic and memorable.”

Try choosing a photo that highlights an unforgettable moment you shared together and incorporate it into your card. You might tuck a printed photo inside the card, but to really impress, consider designing your card online with your personal photos.

4. Personalize

“Personalization is a huge trend,” Joyce says. “Creating something custom for someone is very special, and easier with current technology. We also continue to see design trends like chalkboard, beautiful hand-lettering and flirty card-copy. offers a wide variety of customization options. After creating your one-of-a-kind card and adding a signature, let Cardstore handle the rest by stamping and mailing it for you!

Remember, a card is more than just a piece of paper. It tells the recipient how you truly feel and, with the right touches, will inspire tears of joy, laughter and love.

“People really like the keepsake aspect of the cards. With so many digital photos floating around, there’s something wonderful about a printed photo card on heavy paper stock that people love,” says Joyce. “Cards that tell your story, or have photos that are specific to your relationships, become more meaningful.”