Stanley Cup coming to Las Vegas

Las Vegas gets about 40 million visitors a year, including a famous sports visitor scheduled for a whirlwind tour of less than 24 hours early next week.

The Stanley Cup — North America’s most iconic and well-traveled sports trophy — is coming to Las Vegas on Monday for an overnighter before jetting to Reno on Tuesday.

Rocky Wirtz, owner of the Stanley Cup-winning Chicago Blackhawks and Wirtz Beverage, is flying in with his family Monday afternoon to share the Cup with people ranging from chief executive/downtown developer Tony Hsieh to Wirtz Beverage Nevada workers in North Las Vegas to customers and contacts at the Bellagio on the Strip. Local military members also will get time with the Cup.

“There’s not much hockey going on in Nevada, but there are hockey fans there, and he’d like to share the Cup,” said Ashley Pawlak, Wirtz public relations representative. “It will be a tight schedule, and he’s happy to do it. It’s fun to see people go crazy about the Stanley Cup. It’s the coolest trophy in sports.”

The Stanley Cup is famous for its journeys, making rounds to bars, players’ homes and businesses. No sports trophy is touched by so many people.

Wirtz will show off the Cup at an invitation-only event at the Gold Spike in downtown Las Vegas because of the Wirtz Beverage partnership with Hsieh, the Downtown Development Project and the Life Is Beautiful Festival scheduled for Oct. 25 to 27. Wirtz Beverage Nevada is the exclusive beverage sponsor of the Life is Beautiful Festival, and Wirtz wants to show his support for downtown Las Vegas and its redevelopment efforts and initiatives such as the music, art and culinary festival.

Then, the Cup heads to the Bellagio for a Monday evening engagement. Pawlak said she will look into the possibility of the Cup making a cameo by the Bellagio’s famous fountains.

“It might be fun to put those two things together,” she said.

On Tuesday morning, Wirtz Beverage Nevada employees get to hang out with the Cup at the North Las Vegas site.

The Blackhawks defeated the Boston Bruins in six games last month to win the Cup.

Contact reporter Alan Snel at or 702-387-5273.