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As NASCAR wants, this Cup race had its Game 7 moment

It was about halfway through the Kobalt 400 on Sunday afternoon when the Performance Racing Network announcer’s voice crackled over the speakers in the media center. He reported that he was back at Las Vegas Motor Speedway, that the race was being dominated by Kevin Harvick, that only 16 cars were on the lead lap.

Earnhardt Jr.’s selfie underscores NASCAR’s new promotional tack

The photo on Twitter captures key elements of NASCAR’s marketing strategy — Dale Earnhardt Jr. snapping a selfie in front of a statue of his famous stock car-racing daddy at the legendary Daytona International Speedway — exemplifies the convergence of NASCAR’s emphasis this season on social media to promote its brand.

Harvick continues fast pace

Kevin Harvick, fresh off his victory at Phoenix, posted the fastest lap speed in practice at Las Vegas Motor Speedway. He will take part in qualifying Friday for Sunday’s Kobalt 400.