Southern Nevada Hall hires new director

In an attempt to raise its profile in the community and try to land a permanent home, the Southern Nevada Sports Hall of Fame has hired Rob Portaro as its executive director.

Portaro, who has lived in Las Vegas since 1986 and was the Hall’s chairman in 2010 and 2011, begins his two-year appointment Dec. 1.

“I’m excited about trying to get us to the next level,” said Portaro, who has done sports marketing in town with the Las Vegas Grand Prix and the Arena Football League’s Las Vegas Gladiators. “We’ve raised our efforts in putting money back into the community, and we want to continue to do this.

“We want to jump all over social media and get our name out there. We’re still a well-kept secret. But through Facebook, through Twitter and other social media, I think we can raise our visibility.”

The SNSHOF, created in 1997, has 79 inductees, including tennis legend Andre Agassi, basketball coach Jerry Tarkanian and baseball star Greg Maddux. The Hall has been displayed at the Galleria Mall in space donated by the Findlay Automotive Group and just recently moved back to Findlay Toyota.

Portaro’s goal is to find a permanent home for the organization.

“We have some great names that are part of our Hall of Fame, and we need to do a better job of getting those names out there,” he said. “We’ve talked about having our own building for years. But the reality is it’s probably not financially feasible.

“What I’m hoping we can do is be part of one of the new projects — whether it’s MGM’s arena or UNLV’s stadium — and see if we can make a home for ourselves there. I want people to know who we are.”

Contact reporter Steve Carp at or 702-387-2913. Follow him on Twitter: @stevecarprj.


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