IKEA ‘bookbook’ ad hilariously spoofs Apple

A new ad promoting IKEA’s 2015 catalog is an awesome parody of Apple’s over-the-top commercials.

“Once in a while, something comes along that changes the way we live,” the ad starts. “A device so simple and intuitive, using it feels almost familiar.”

And it just gets better from there. Watch the full video below.


Rules for posting comments

Comments posted below are from readers. In no way do they represent the view of Stephens Media LLC or this newspaper. This is a public forum. Read our guidelines for posting. If you believe that a commenter has not followed these guidelines, please click the FLAG icon next to the comment.


Due to an increase in uncivil behavior and dialogue the Review-Journal has temporarily disabled the comment boards. The Review-Journal will use the time to evaluate the effectiveness of the comment boards and find an appropriate time to reintroduce them to reviewjournal.com.