Market yourself using these techniques to land your next job

People find jobs through sales and marketing tactics. In-person contact is more essential than ever. Spirited writing will help you stand out. Taking charge of the interview will help you glean information about the position, your candidacy and the next step.


Julie Austin, founder of Job Security for Life in Los Angeles, incorporates entrepreneurial techniques for finding jobs and creating them through new businesses. She recommends job-seekers “call and ask to speak to the person on your hit list. Nine times out of 10 that person will either be busy or out of the office.”

When you learn that one is, “drive over,” she says. “Tell the receptionist that you happened to be in the area and ask if you could drop off your resume to the person yourself. You’ve already made a personal connection. If you’re really nice, you may be able to peek into the person’s office to drop it off.”

She also advocates researching on Google a person you want to meet to uncover something new. One client targeted a company for two years, to no avail. When she researched hobbies of people there, she found one who played in a band, met her, attended several performances and sprinkled references to the concerts in communication. She ultimately landed a job in that company.


Compelling copy also wins, according to Jay Soriano, founder of Soriano Media, a digital marketing business in Las Vegas. “A resume tells a company why you want a job,” he says. “A cover letter tells a company why you want that job.” He’s used the concept successfully in job hunting and in his business.

Soriano reports that one he sent elicited this response from the employer: “Out of a few hundred resumes in the last month, you are one of three to get a call-back. … You have our attention!”

Convey the spirit Soriano infuses in these sentences: “I won’t be your average marketing director. (Insert your accomplishments.) I have been featured on local news, amassed thousands of followers on various social media accounts, have written articles that went viral and have tested several different marketing channels … to find a repeatable and scalable business model.

“I can work for almost nothing and do all of the scut work that keeps the founders and designers from focusing on their product,” he continues. “Sales, marketing, answering emails, a little community management … I can do it all. I’d be great on a team that is growing and has way too much work. Pay me $X an hour and I’ll free up your folks worth $X an hour.”


Finally, guide the interview with sales techniques. “Ask questions that lead to your particular strength,” advises Jennifer Cerda, client executive overseeing sales training programs at Huthwaite Inc., headquartered in Arlington, Va. “Listen to understand if it’s important to the employer.”

Ferret out the employer’s points of dissatisfaction. For example, ask for what “reasons people do or don’t perform well in this role,” whether the lack of a specific skill gets in the way and under what circumstances. Would specific experience or training lead to a decision to hire?

Cerda also advises summarizing your best points at the end of each interview, asking if you meet the requirements, reiterating your interest in the position and company, and asking the interviewer for any other questions or information you’d need.

Dr. Mildred L. Culp of WorkWise® welcomes your questions at © 2014 Passage Media.