The company is set to begin integrating its data into CBS Sports digital platforms in March, and plans to have a full rollout in time for the 2020 fantasy football season.
Other Circa Sports expansions may be on the horizon. The betting venture “intends to be a multi-state leader for sports futures and higher app limits.”
Experts say access to faster, more complex data from leagues could lead to better in-game betting options, drawing in more sports viewers and bets. But others in the industry would rather get their data from third parties, which is often more affordable.
The report, released Tuesday, found the spread of legalized sports betting across the U.S. has opened doors for more Americans to place legal bets on the Super Bowl.
The partnership will create weekly betting lines distributed across all NLL platforms and channels, according to the release.
DraftKings hasn’t disclosed if or how it plans to enter the Nevada sports gambling market, but it took its first step Wednesday by opening a Las Vegas office.
Sports betting giant DraftKings plans to go public and merge with two other firms, the Boston-based company announced Monday.
Sportsbetting company William Hill US revealed Friday that it has taken over as Circus Circus’ sportsbook operator, effective immediately.
Sports fans will get the chance to test their knowledge at the Bleacher Report’s new live interactive game show, the B/R Betting Game Show, starting Thursday.
Former Las Vegas Mayor Oscar Goodman helped celebrate the Plaza’s newly revamped William Hill Race and Sports Book by placing the first bet on Friday.