Sam Adams is releasing a beer in honor of Tom Brady ahead of Sunday’s Super Bowl when the New England Patriots will play the Los Angeles Rams.
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Advertisers are hoping to provide some welcome distraction and entertainment as economic fears persist and the nation’s political climate remains sharply divided. As much as this year’s Super Bowl will be a battle on the field between the New England Patriots and the L.A. Rams, it will be a battle between advertisers over who gets the buzz — and who gets forgotten.