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New V-neck jerseys kindle NBA fashion debate

Adidas is using the NBA summer games to showcase its new V-neck T-shirt jerseys, which made their debut with the Golden State Warriors last season, and the opinions, er, reviews are mixed.

Meet the man behind the basket at the NBA Summer League

Shortly after hyperactive Albert Hall arrived at the Thomas & Mack Center and began checking poster placements, vendor spots and the new wood basketball floor, he gave arena director Mike Newcomb a bear hug.

Are you ready for some jersey sales? NFL trumping NBA

National Basketball Association stars Tim Duncan and Tony Parker have guided their San Antonio Spurs into the Finals, while Miami Heat superstar LeBron James is getting prime time attention on TV as he tries to help his team into the sport’s championship series.

Study: Consumers likely to view Collins as effective endorser

Good news for NBA player Jason Collins, the first male athlete in a major U.S. sports league to declare his homosexuality: If a company signs him to a sponsorship deal, consumers will likely view him just as effective a product endorser as a straight athlete.

Hoosier woman lives the hoops dream, betting – and winning

Inside the March Madness Man Cave known as Lagasse’s Stadium sports bar on the Strip sits Jen Wilfong, a 48-year-old Indiana Hoosier hoops woman who honed her laser-perfect outside shot on five basketball rims mounted by her daddy on the family farm in Indiana.

March Madness fans flock to Las Vegas, including Lagasse’s

Tim Husted has spent his entire adult life making a yearly March Madness pilgrimage from the Midwest to Las Vegas to park himself in front of a wall of TV screens for 14 hours on the first full day of NCAA basketball tournament games.

Poker world mourns friend Buss

The death of Los Angeles Lakers owner Jerry Buss was felt not only in the sports world, but within the poker community.