In the world of major-league drag racing, three top women in this weekend’s National Hot Rod Association event in Las Vegas have forged unique marketing strategies and branding images to compete both on the track and in the high-stakes off-speedway competition for sponsors and fans.
At first blush, it sounds like a gimmick sports event — a world championship to see who can crush a golf ball the longest distance at a raceway venue normally used by NASCAR car racers.
Buying rodeo bulls is not just for cowboys and ranchers anymore. Taking a page from the race horse industry, rodeo bull-breeding companies are marketing to buyers outside of the traditional rural ranch setting.
About four years ago, Daniel Cuison weighed 280 pounds and sported shoulder-length hair while working at the now closed Company American Bistro restaurant on the Strip. At the time, he was hoping to get a promotion from runner to server, which would double his salary.
A sister race track of the Las Vegas Motor Speedway plans to host a college football game in Bristol, Tenn., in 2016, but don’t expect any gridiron matches at the Las Vegas car track any time soon.
