The photo on Twitter captures key elements of NASCAR’s marketing strategy — Dale Earnhardt Jr. snapping a selfie in front of a statue of his famous stock car-racing daddy at the legendary Daytona International Speedway — exemplifies the convergence of NASCAR’s emphasis this season on social media to promote its brand.
Levy Restaurants, the food company at Las Vegas Motor Speedway, is rolling out savory new and unique combinations in hopes of generating more sales for race weekend.
The parent company of Las Vegas Motor Speedway Wednesday reported that 2013 revenues dropped from 2012 numbers, continuing an annual downward trend for the past five years for the company that owns eight NASCAR tracks around the country.
