Here’s a look at five Super Bowl ads that flopped, despite months of planning and great expense.
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Advertisers are hoping to provide some welcome distraction and entertainment as economic fears persist and the nation’s political climate remains sharply divided. As much as this year’s Super Bowl will be a battle on the field between the New England Patriots and the L.A. Rams, it will be a battle between advertisers over who gets the buzz — and who gets forgotten.
Bob Costas, who stepped down as NBC’s prime-time Olympics host two years ago, has left the network’s sports division altogether.
Clemson’s blowout victory over Alabama in the College Football Playoff drew a 14.6 overnight rating for ESPN across its multiple-channel broadcast, the lowest-rated title game in the 5-year-old postseason system.