A grinning Jon Gruden reached into a pocket in his black sweatpants. Sticker time.
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In-play wagering is expected to eclipse pregame betting in the United States in four or five years.
At 15 properties across the nationwide Caesars empire, the company will break out 16,000 Super Bowl shirts and hats, have NFL wall decor and ice sculptures, wrist bands, cookies and all sorts of logo gear featuring the New England Patriots and the Los Angeles Rams.