Up and down the Strip Thursday, college hoops fans from every corner of the U.S. were checking in to hotels, placing bets at bustling sports books and mixing testosterone with Bud Light and small hills of nachos. It’s big business for Las Vegas’ resort industry.
A Spalding sports equipment technician armed with lasers showed up recently at the Thomas & Mack Center — and he was on a mission. He was there to make sure the basketball rim and backboard support equipment were properly aligned and connected into a special Mountain West court floor. But he was also there to change Thomas & Mack’s look and convert the venue into a neutral site.
Most businesses would be too timid to mention the word “madness” in any March ad campaign. But not longtime car salesman Jim Marsh. In fact, the 80-year-old Kia dealership owner practically pokes the NCAA bear by rolling out an annual “Marsh Madness” ad campaign every spring.