More than 500 fans of Hello Kitty lined up for the grand opening of the Hello Kitty Cafe on the strip. The first 50 customers received a Hello Kitty themed keychain with their purchase. Hello Kitty appeared as a special guest to greet all of the fans in line and gave out hugs. By 7 p.m., the cafe sold more than 1000 pastries and beverages with 150 people still in line waiting for their treats.