A REVERENCE FOR GREEN

The green consumers see in Summerlin’s planned Reverence village likely won’t be in the front lawns of the community’s houses.

Rather, it’ll be in the environmentally friendly construction and landscaping techniques that builder Pulte Homes will use throughout the community, from common areas to homes.

When the 300-acre Reverence opens at Cheyenne Avenue and the Las Vegas Beltway in 2008, the community will bring ecologically sensitive development to Summerlin’s northwest corner, said Don Boettcher, area vice president of land for Pulte.

“It’s a beautiful piece of property that lends itself to sustainability,” Boettcher said. “We see it as an opportunity to plan for, design and program an entire village so that it is sensitive to the environment.”

Reverence’s environmentally conscious design will include a variety of components.

First, Reverence will meet the Southern Nevada Water Authority’s criteria to qualify as a water-smart community, with features such as drought-tolerant landscaping and water-sipping plumbing fixtures. Sprinklers in common areas will operate via a weather-sensitive programming system that will shut off watering when it’s not necessary — during a rainy stretch, for example.

Pulte will also design Reverence’s 13,500-square-foot recreation center to qualify for the U.S. Green Building Council’s Leadership in Energy and Environmental Design program.

Home designs and materials are still under discussion, so Boettcher couldn’t disclose specific eco-friendly elements in Reverence’s houses. Boettcher did say Pulte officials also hope Reverence will expand on the company’s existing Environment for Living program, with its insulation inspections and air-leak tests. Pulte will also use some recycled materials in Reverence’s home construction, Boettcher added.

It’s the first time Pulte has gone green with an entire community, from residential neighborhoods to recreation areas. Reverence will also be the first completely green Summerlin village, and the first Summerlin village ever developed by a lone builder. Pulte bought the first 150 acres of Reverence in December for $123 million, with plans to purchase the remaining 150 acres by the end of 2007.

It’s unusual for The Howard Hughes Corp. to sell 300 acres to a single builder these days. The developer prefers to market individual home lots to builders, an approach that controls housing inventory and fosters aesthetic variety in neighborhoods.

But executives wanted to make an exception for Pulte as soon as they saw the builder’s plans for the land, said Tom Warden, vice president of community and government relations for The Howard Hughes Corp.

“The concept for Reverence is so sweeping and so positive that we couldn’t pass (the land sale) up,” Warden said. “Having an entire village built with green-building practices is an exciting and evolutionary step in Summerlin’s development.”

It’s evolutionary rather than revolutionary, Warden said, because environmental stewardship has been part of Summerlin’s mission since a 1988 land swap reconfigured the master plan’s borders to preserve a chunk of undeveloped property that became the gateway to Red Rock National Conservation Area in 1990.

Summerlin was the first local master plan to institute large-scale desert landscaping in common areas, and it banned grass in front of new homes in 2003, a year before the Southern Nevada Water Authority nixed front-yard turf. The community also encourages street lights that limit night-time light pollution. The final third of its 22,500 acres will house half of its 200,000 or so residents upon completion, an indication of the higher housing density that partly defines “smart growth,” Warden said.

Executives of The Howard Hughes Corp. also plan to deploy sustainable-building practices at The Shops at Summerlin Centre, a 1.5 million-square-foot, open-air regional shopping center. The retail center’s first phase is scheduled to open in 2009.

“We’re seeing a raising of the bar as far as environmental consciousness,” Warden said. “We think our regional retail center and Reverence will be nationally recognized green-building efforts, as well as reflections of the evolving concept of building green.”

Steve Bottfeld, senior analyst for local research firm Marketing Solutions, said home buyers will likely embrace Reverence when its models open in July 2008.

Ninety percent of new home buyers Marketing Solutions surveyed recently cited energy efficiency as a key factor in their real estate purchasing decisions, Bottfeld said. Also, 88 percent of buyers recognize the Energy Star brand, a nameplate indicating a builder’s participation in a federal program that emphasizes the use of environmentally friendly materials and appliances in new homes. More than 65 percent of new homes sold in Las Vegas in 2006 were Energy Star-rated; no other city in the United States surpasses 35 percent.

“You’re looking at a product (Reverence) that is likely to have very strong acceptance in the marketplace,” Bottfeld said.

The twin appeals of saving money on power bills and protecting Earth’s resources will attract consumers, Bottfeld said.

“People always do what’s in their best self-interest, and when people’s self-interest and the environment’s interests coincide, that’s an even better thing,” Bottfeld said.

Reverence will have five single-family product lines and one townhome community. Prices will range from the $200,000s to just over $1 million, with homes from 1,000 square feet to 5,000 square feet.

Boettcher said he’s not sure how much Reverence will cost to build. It could cost “a little bit more” to build than a conventional community, but the benefits will far outweigh the expenses, he said.

“All things being equal, in today’s world, I think people are sensitive to their environment, and I think this certainly will be a draw to the consumer,” Boettcher said.

ad-high_impact_4
Business
Neon wraps can light up the night for advertising
Vinyl wrap company 5150 Wraps talks about neon wraps, a new technology that the company believes can boost advertising at night. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Nevada on the forefront of drone safety
Dr. Chris Walach, senior director of Nevada Institute for Autonomous Systems, talks to a reporter at NIAS's new Nevada Drone Center for Excellence of Public Safety, located inside the Switch Innevation Center in Las Vegas. K.M. Cannon Las Vegas Review-Journal @KMCannonPhoto
Motel 8 on south Strip will become site of hotel-casino
Israeli hoteliers Asher Gabay and Benny Zerah bought Motel 8 on the south Strip for $7.4 million, records show. They plan to bulldoze the property and build a hotel-casino. Motel 8 was built in the 1960s and used to be one of several roadside inns on what's now the south Strip. But it looks out of place today, dwarfed by the towering Mandalay Bay right across the street.
Project billed as one of the world's largest marijuana dispensaries plans to open Nov. 1
Planet 13 co-CEO Larry Scheffler talks about what to expect from the new marijuana dispensary, Thursday, July 19, 2018. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Oasis Biotech opens in Las Vegas
Brock Leach, chief operating officer of Oasis Biotech, discusses the new plant factory at its grand opening on July 18. (Bailey Schulz/Las Vegas Review-Journal)
UNLV Tech Park innovation building breaks ground
Construction on the first innovation building at the UNLV Tech Park is underway. (Bailey Schulz/Las Vegas Review-Journal)
Caesars Forum Meeting Center
Caesars broke ground Monday on its $375 million Caesars Forum Meeting Center (convention center) just east of the High Roller observation wheel. (Caesars Entertainment)
Technology reshapes the pawn shop industry
Devin Battersby attaches a black-colored device to the back of her iPhone and snaps several of the inside and outside of a Louis Vuitton wallet. The device, installed with artificial intelligence capabilities, analyzes the images using a patented microscopic technology. Within a few minutes, Battersby receives an answer on her app. The designer item is authentic.
Recreational marijuana has been legal in Nevada for one year
Exhale Nevada CEO Pete Findley talks about the one year anniversary of the legalization of recreational marijuana in Nevada. (K.M. Cannon/Las Vegas Review-Journal)
Young adults aren't saving for retirement
Financial advisors talk about saving trends among young adults. (Bailey Schulz/Las Vegas Review-Journal)
President Trump’s tariffs could raise costs for real estate developers, analysts say
President Donald Trump made his fortune in real estate, but by slapping tariffs on imports from close allies, developers in Las Vegas and other cities could get hit hard.
Las Vegas business and tariffs
Barry Yost, co-owner of Precision Tube Laser, LLC, places a metal pipe into the TruLaser Tube 5000 laser cutting machine on Wednesday, June 20, 2018, in Las Vegas. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Nevada Film Office Connects Businesses To Producers
The director of the Nevada Film Office discusses its revamped locations database and how it will affect local businesses. (Bailey Schulz/Las Vegas Review-Journal)
Opendoor isn't the typical house flipping company
Unlike most house flippers, the company aims to make money from transaction costs rather than from selling homes for more than their purchase price.
The Venetian gondoliers sing Italian songs
Gondolier Marciano sings a the classic Italian song "Volare" as he leads guests through the canals of The Venetian in Las Vegas. (K.M. Cannon/Las Vegas Review-Journal)
Building In Logandale
Texas homebuilder D.R. Horton bought 43 lots in rural Logandale. (Eli Segall/Las Vegas Review-Journal)
Indoor farming in Southern Nevada
Experts discuss Nevada's indoor farming industry. (Bailey Schulz/Las Vegas Review-Journal)
Former Fontainebleau could have become a Waldorf Astoria
Months after developer Steve Witkoff bought the Fontainebleau last summer, he unveiled plans to turn the mothballed hotel into a Marriott-managed resort called The Drew. But if Richard “Boz” Bosworth’s plans didn’t fall through, the north Las Vegas Strip tower could have become a Waldorf Astoria with several floors of timeshare units. (Eli Segall/Las Vegas Review-Journal)
LVCVA CEO Rossi Ralenkotter announces plans to retire
Rossi Ralenkotter, CEO of the LVCVA, on Tuesday confirmed a Las Vegas Review-Journal report that he is preparing to retire. Richard N. Velotta/ Las Vegas Review-Journal
Cousins Maine Lobster to open inside 2 Las Vegas Smith’s stores
Cousins Maine Lobster food truck company will open inside Las Vegas’ two newest Smith’s at Skye Canyon Park Drive and U.S. Highway 95, and at Warm Springs Road and Durango Drive. Cousins currently sells outside some Las Vegas Smith’s stores and at Fremont Street and Las Vegas Boulevard. (K.M. Cannon/Las Vegas Review-Journal)
Las Vegas home prices to continue to rise, expert says
Lawrence Yun, chief economist at the National Association of Realtors, gives homebuyers a pulse on the Las Vegas housing market. (Eli Segall/Las Vegas Review-Journal)
NV Energy announces clean energy investment
The company is planning to add six solar projects in Nevada, along with the state's first major battery energy storage capacity. Bailey Schulz/Las Vegas Review-Journal
3 Mario Batali restaurants on Las Vegas Strip to close
Days after new sexual misconduct allegations were made against celebrity chef Mario Batali, his company announced Friday that it will close its three Las Vegas restaurants July 27. Employees of Carnevino Italian Steakhouse, B&B Ristorante and Otto Enoteca e Pizzeria, all located in The Venetian and Palazzo resorts, were informed of the decision Friday morning. Bastianich is scheduled to visit the restaurants Friday to speak to employees about the next two months of operation as well as how the company plans to help them transition to new positions.
Nevada has its first cybersecurity apprenticeship program
The Learning Center education company in Las Vegas has launched the first apprenticeship program for cybersecurity in Nevada. It was approved by the State Apprenticeship Council on May 15. (K.M. Cannon/Las Vegas Review-Journal)
Las Vegas union members voting to authorize the right to strike
Thousands of Las Vegas union members voting Tuesday morning to authorize the right to strike. A “yes” vote would give the union negotiating committee the power to call a strike anytime after June 1 at the resorts that fail to reach an agreement. (Todd Prince/Las Vegas Review-Journal)
Small businesses struggle to find qualified candidates
A 2018 survey found that over two-thirds of small businesses in Nevada find it somewhat to very difficult to recruit qualified candidates. Bailey Schulz/Las Vegas Review-Journal
TOP NEWS
News Headlines
Add Event
Home Front Page Footer Listing
Circular
You May Like

You May Like