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Ad walls for video coming to McCarran

There won’t be writing on the wall at McCarran International Airport, but a deal with electronics giant Samsung means there will be video advertising on what is believed to be the largest video wall display at a U.S. airport.

In a Tuesday statement, McCarran said the Clark County Board of Commissioners approved a deal to have Samsung provide 130 46-inch liquid crystal display screens that will create four separate video walls in the airport for beaming of advertising and airport messages. Samsung will get the right to brand the displays in exchange for the screens, which are valued at more than $570,000.

Ultrathin frames around each monitor will give the appearance that the tiled formation is one solid piece. McCarran said the panoramic video displays will be installed by the end of 2010.

The largest display will go up in McCarran’s D Concourse rotunda. Samsung officials said the 100-screen tiled formation will be the largest in a U.S. airport, measuring 33 feet by 19 feet. Three smaller video walls will each use 10 screens to create 6-foot-by-9-foot displays in the A, B and C concourses.

“McCarran has a reputation in the industry for harnessing the power of technology to enhance customer service,” Director of Aviation Randall Walker said in the statement. “The dynamic nature of this landmark digital video network will allow us to communicate information to our customers in an eye-catching format.”

Alliance Airport Advertising, which manages the airport’s advertising contracts, helped solidify the McCarran-Samsung partnership, which included planning the digital video network’s engineering and installation.

Programming on the displays will consist of paid advertising and airport messaging. Alliance Airport Advertising estimates that the video walls will produce an additional $500,000 in advertising revenue for the airport each year.

Contact reporter Matthew Crowley at mcrowley@review
journal.com or 702-383-0304.

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