A new trade show for the American meetings industry will be launched in Las Vegas in two years.
IMEX America, an exhibition for incentive travel, meetings and events, will take place Oct. 11-13, 2011 at the Sands Expo Convention Center. It will be run as part of the IMEX Group of exhibitions with a focus on business, international hosted buyer programs and industry-wide collaboration.
"IMEX America will deliver the largest-scale hosted buyer program in North America, where top meetings and incentive buyers from across the U.S. and the world will travel and stay free as our guests,” IMEX Group Chairman Ray Bloom said in a statement.
IMEX, its partner, Meeting Professionals International, and the Las Vegas Convention and Visitors Authority, jointly announced the trade show.
The inaugural show is forecasting an attendance of 1,500 buyers, 80 percent coming from North America. Large-scale visitor marketing campaigns will be conducted in an effort to attract several thousand additional attendees.