To win locals’ hearts, Boyd renews appeal to stomachs

Boyd Gaming Corp. plans to revamp its restaurant offerings throughout its locals-oriented properties.

The company began the effort recently at the Suncoast by opening The Game, a sports bar and grill near the property’s race and sports book.

The space replaced TGI Friday’s and offers a new restaurant menu and bar items. For sports fans, wide-screen high-definition televisions line the walls, including 15 monitors with 75-inch screens.

During its third-quarter earnings conference call, Boyd Gaming CEO Keith Smith said the company is evaluating the restaurants inside its Coast Casinos properties — Suncoast, The Orleans, and Gold Coast — and Sam’s Town.

Smith said the company is enhancing its product offerings to be more compelling and attractive to a broader range of customers.

The locals gaming market has been slow to recover following the recession.

Through September, gaming revenue in the locals market is down less than 1 percent from 2013, the Gaming Control Board reports. Some areas have performed better than others.

North Las Vegas casinos, primarily driven by improvements at the Aliante, are up 1.7 percent. The Boulder strip, which includes Henderson, is down 2.4 percent. The balance of Clark County has been relatively flat.

Station Casinos — Boyd’s chief locals market competition — is spending $55 million to upgrade its restaurants at its flagship properties; Red Rock Resort in Summerlin and Green Valley Ranch Resort in Henderson.

In 2013, Station Casinos added a Lucille’s Smokehouse Bar-B-Que to Red Rock and has brought in Mercadito — a popular Chicago-based restaurant — to both Red Rock Resort and Green Valley Ranch Resort.

In October, Station Casinos opened Hearthstone Kitchen &Cellar at Red Rock Resort.

Station Casinos President Steve Cavallaro said in the summer that Red Rock Resort wanted to offer new amenities to prepare for increased customer traffic coming from the adjacent Downtown Summerlin, which opened in October.

“We saw a material benefit to business at Green Valley Ranch when The District opened,” Cavallaro said. “And we expect the same positive effect at Red Rock.”

The Game is Boyd’s initial push to compete with new restaurants.

Smith said the company’s casinos have to upgrade their products to attract more locals.

“Consumer spending patterns have shifted over the last several years and it is imperative that we remain competitive by adjusting our products so they’re well positioned to grow,” Smith said. “To take advantage of this opportunity, we’re investing in projects aimed at enhancing and repositioning certain amenities at our properties.”

The Game is being positioned as a new concept with more than two dozen craft beers from local brewers and a menu that includes spicy barbecue chicken wings, build-your-own hamburgers, fish tacos and flatbread artisan pizzas.

“We sought to create the ultimate sports fan hangout, surrounding customers with all the games they want to see, and then some,” Boyd Gaming Nevada Region Senior Vice President Steve Thompson said.

The company plans to reposition restaurants at The Orleans next year. Boyd also plans to remodel hotel rooms at both The Orleans and Suncoast, starting in December.

Smith said may take time for locals market gaming revenue to increase regularly. However, he said customers want new restaurants, shops and entertainment options as the markets improve.

“We recognize that consumers are spending their discretionary dollars differently today and that demand for non-gaming amenities is increasing,” Smith said. “As we’ve noted previously, we are now targeting some of our capital spending to take advantage of that trend.”

Wells Fargo Securities gaming analyst Cameron McKnight said the company is smart to act proactively to attract and keep more local consumers.

“Going forward, management expects the improving local economy, upcoming renovations and new non-gaming amenities to reinvigorate growth for these properties,” McKnight said.

Smith said Boyd Gaming isn’t stopping at its locals properties in upgrading nongaming amenities. The company plans to enhance the restaurants at its three downtown Las Vegas casinos and in some of its regional markets.

In December, a new Asian-themed restaurant will open at the California Hotel downtown.

ad-high_impact_4
Business
Bellagio, MGM Resorts International’s luxury hotel turns 20
The more than 3,000-room Bellagio hotel is situated on the site of the former Dunes Hotel. The Dunes was imploded in 1993, and construction of the Bellagio started in 1996. It cost $1.6 billion to build, making it the most expensive hotel in the world at the time. The Bellagio was former Wynn Resorts Ltd. Chairman and CEO Steve Wynn’s second major casino on the Strip after The Mirage. MGM Resorts International acquired the property from Steve Wynn in 2000. (Tara Mack/Las Vegas Review-Journal)
Facial recognition software at G2E – Todd Prince
Shing Tao, CEO of Las Vegas-based Remark Holdings, talks about his facial recognition product. (Todd Prince/Las Vegas Review-Journal)
Former NBA player, Shaquille O'Neal, speaks about his new Las Vegas chicken restaurant
Former NBA player, Shaquille O'Neal, speaks about his new Las Vegas chicken restaurant. Bizuayehu Tesfaye/Las Vegas Review-Journal @bizutesfaye
Bobby Baldwin to leave MGM
MGM Resorts International executive and professional poker player Bobby Baldwin is set to leave MGM.
Caesars has new armed emergency response teams
Caesars Entertainment Corp. has created armed emergency response teams. They are composed of former military and law enforcement officials. "These teams provide valuable additional security capabilities,” Caesars spokeswoman Jennifer Forkish said. Caesars is hiring Security Saturation Team supervisors, managers and officers, according to LinkedIn. The company did not say how many people it plans to hire for the units. (Las Vegas Review-Journal)
Las Vegas, airlines prepare for CES
CES in January is expected to attract more than 180,000 attendees. (Las Vegas Review-Journal)
AGS partners with Vegas Golden Knights
AGS is the nation’s second-largest manufacturer of Class II slot machines used primarily in tribal jurisdictions. It announced a marketing partnership with the Vegas Golden Knights NHL team. (Las Vegas Review-Journal)
Lehman Brothers bet big on Las Vegas
Lehman Brothers collapsed 10 years ago, helping send the country into the Great Recession.
Fremont9 opens downtown
Fremont9 apartment complex has opened in downtown Las Vegas. (Marcus Villagran/Las Vegas Review-Journal) @marcusvillagran
Ross & Snow launches in Las Vegas
Luxury shoe brand Ross & Snow has opened in Las Vegas, featuring "functional luxury" with premium shearling footwear. (Bailey Schulz/Las Vegas Review-Journal)
Remote Identification and Drones
DJI vice president of policy and public affairs discusses using remote identification on drones. (Bailey Schulz/Las Vegas Review-Journal)
Drones and public safety in Nevada
Two representatives in the drone industry discuss UAV's impact on public safety. (Bailey Schulz/Las Vegas Review-Journal)
Frontier Airlines to launch flights from Las Vegas to Mexico
Frontier, a Denver-based ultra-low-cost carrier, will become the first airline in more than a decade to offer international service to Canada and Mexico from Las Vegas when flights to Cancun and Los Cabos begin Dec. 15. (Rick Velotta/Las Vegas Review-Journal)
MGM Resorts International CEO Jim Murren addresses Oct. 1 lawsuits
MGM Resorts International Chairman and CEO Jim Murren addresses criticism his company has received for filing a lawsuit against the survivors of the Oct. 1 shooting. (K.M. Cannon/Las Vegas Review-Journal)
MGM Resorts International opens the doors on MGM Springfield
Massachusetts’ first hotel-casino opens in downtown Springfield. The $960 million MGM Springfield has 252 rooms and 125,000-square-feet of casino. (K.M. Cannon/Las Vegas Review-Journal)
MGM Resorts International prepares to open MGM Springfield
Las Vegas-based MGM Resorts International gave news media and invited guests a preview of the $960 million MGM Springfield casino in Massachusetts. The commonwealth's first resort casino will open Friday, Aug. 24. (K.M. Cannon/Las Vegas Review-Journal)
A Walk Through Circus Circus
It only takes a short walk through Circus Circus to realize it attracts a demographic like no other casino on the Strip: families with young children. (Todd Prince/Las Vegas Review-Journal)
Morphy Auctions, a vintage slot machines seller, wants gaming license
Vice president Don Grimmer talks about Morphy Auctions at the company's warehouse located at 4520 Arville Street in Las Vegas on Thursday, Aug. 16, 2018. (Rick Velotta/Las Vegas Review-Journal)
Nevada's venture capital money doesn't stay in state
Zach Miles, associate vice president for economic development for UNLV, said there’s venture money in Southern Nevada, “but trying to find the right groups to tap into for that money is different.” According to a 2017 report from the Kauffman Foundation, Las Vegas ranked number 34 out of 40 metropolitan areas for growth entrepreneurship, a metric of how much startups grow. With a lack of growing startups in Las Vegas, investment money is being sent outside of state borders. The southwest region of the U.S. received $386 million in funding in the second quarter, with about $25.2 million in Nevada. The San Francisco area alone received about $5.6 billion. (source: CB Insights)
Neon wraps can light up the night for advertising
Vinyl wrap company 5150 Wraps talks about neon wraps, a new technology that the company believes can boost advertising at night. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Nevada on the forefront of drone safety
Dr. Chris Walach, senior director of Nevada Institute for Autonomous Systems, talks to a reporter at NIAS's new Nevada Drone Center for Excellence of Public Safety, located inside the Switch Innevation Center in Las Vegas. K.M. Cannon Las Vegas Review-Journal @KMCannonPhoto
Motel 8 on south Strip will become site of hotel-casino
Israeli hoteliers Asher Gabay and Benny Zerah bought Motel 8 on the south Strip for $7.4 million, records show. They plan to bulldoze the property and build a hotel-casino. Motel 8 was built in the 1960s and used to be one of several roadside inns on what's now the south Strip. But it looks out of place today, dwarfed by the towering Mandalay Bay right across the street.
Project billed as one of the world's largest marijuana dispensaries plans to open Nov. 1
Planet 13 co-CEO Larry Scheffler talks about what to expect from the new marijuana dispensary, Thursday, July 19, 2018. (Marcus Villagran/Las Vegas Review-Journal) @brokejournalist
Oasis Biotech opens in Las Vegas
Brock Leach, chief operating officer of Oasis Biotech, discusses the new plant factory at its grand opening on July 18. (Bailey Schulz/Las Vegas Review-Journal)
TOP NEWS
News Headlines
Add Event
Home Front Page Footer Listing
Circular
You May Like

You May Like