Boyd Gaming upgrades its B Connected loyalty club program

Boyd Gaming Corp. has upgraded and relaunched its B Connected loyalty club program.

The Las Vegas-based company announced Monday that the program is available at the company’s recently acquired Aliante Hotel and Cannery properties in Las Vegas and at other Boyd casinos nationwide.

Matt Ryan, senior vice president and chief marketing officer of Boyd Gaming, said the program has new rewards, discounts and benefits for cardholders, and customers can exchange their cards for new ones that are split into five tiers, depending on a player’s level of spending.

The new tiers and the number of points needed to reach them: Ruby (0-749), Sapphire (750-14,999), Emerald (15,000-49,999), Onyx (50,000-199,999) and Titanium (200,000 and above). Points are awarded for play at slot machines, table games, poker, the race and sports books and bingo. Points can be redeemed for free play or discounts on retail purchases.

Awards, which are offered based on the player’s tier, include quarterly stays at Boyd properties, annual Holland America Line cruises, annual trips to Hawaii with airfare credits, and other benefits at Baha Mar resort in the Bahamas.

Cardholders also can receive discounts with program partners, including Advantage Rent a Car, and access to annual Boyd Gaming promotions and contests, like Pick the Pros and Trees of Hope.

A player can receive benefits for a calendar year once a higher level of play is achieved, but all points expire on Dec. 31 each year and players must then rebuild their level of play.

Contact Richard N. Velotta at rvelotta@reviewjournal.com or 702-477-3893. Follow @RickVelotta on Twitter.