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Cowboy out, Silver Sevens on the way

The signs at Terrible’s Hotel & Casino are changing as the property shifts directions to go with a new identity.

Last week’s announcement that Terrible’s was being rebranded as the Silver Sevens Hotel & Casino indicated that the transition to the new sign would begin this week with the old sign coming down. The new sign should be in place in time for July 7 unveiling.

Parts of the old signage, including the Terrible’s cowboy, will be donated to the Neon Museum.

The rebranding is the third name for the off-Strip location, which was originally opened as the Continental. The Herbst family acquired the casino out of bankruptcy in 1999 and remodeled the property into Terrible’s in 2000.

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