51°F
weather icon Clear

Cowboy out, Silver Sevens on the way

The signs at Terrible’s Hotel & Casino are changing as the property shifts directions to go with a new identity.

Last week’s announcement that Terrible’s was being rebranded as the Silver Sevens Hotel & Casino indicated that the transition to the new sign would begin this week with the old sign coming down. The new sign should be in place in time for July 7 unveiling.

Parts of the old signage, including the Terrible’s cowboy, will be donated to the Neon Museum.

The rebranding is the third name for the off-Strip location, which was originally opened as the Continental. The Herbst family acquired the casino out of bankruptcy in 1999 and remodeled the property into Terrible’s in 2000.

Don't miss the big stories. Like us on Facebook.
THE LATEST
VICI Properties looking to expand in 2020

Executives said they’re interested in working with operators that have high customer loyalty, low cyclical risks and the ability to provide services that aren’t threatened by online companies like Amazon.